‘Join the Flu Fighters’ is an informative and persuasive leaflet given out to adults across the UK, whose employers have decided to use this service. This means that there is a specific audience to relate to – working adults – so healthy males and females aged 18-60 generally.
The background context is relevant for this leaflet as working adults have similar basic desires – to save money and have an easy kind of life. The author of this leaflet seemingly plays on these desires, examples include “free flu vaccination”, a list of Frequently Asked Questions, and reassuring language. ‘Free’ things are what the majority desire, nobody likes to pay for things, which is why mentioning that it is free is effective. The author also comments why it is free in the F.A.Q., because “it is provided by the employer”. This makes the audience feel lucky, in …show more content…
Firstly, typical features of any informative writing are facts and statistics. The producer of ‘Join the Flu Fighters’ uses many facts to promote the value of the programme and give information to the consumers. Some examples are: “90 percent effective”, “caused by a highly infectious virus” and bluntness at the beginning of answering questions – e.g. “yes/no”. Statistics are very effective in informative writing, they increase trust between producer-consumer, they increase reliability of the text along with facts, and they give extra information within the writing. “Caused by a highly infectious virus” is effective for many reasons. Firstly, the producer has seemingly purposely not used subject-specific jargon, most consumers will understand the lexis used within the context. The producer has done this because the average working adult presumably does not understand biological jargon. Using widely understood words instead increases trust between producer-consumer, and consumers understand the text more within its
The background context is relevant for this leaflet as working adults have similar basic desires – to save money and have an easy kind of life. The author of this leaflet seemingly plays on these desires, examples include “free flu vaccination”, a list of Frequently Asked Questions, and reassuring language. ‘Free’ things are what the majority desire, nobody likes to pay for things, which is why mentioning that it is free is effective. The author also comments why it is free in the F.A.Q., because “it is provided by the employer”. This makes the audience feel lucky, in …show more content…
Firstly, typical features of any informative writing are facts and statistics. The producer of ‘Join the Flu Fighters’ uses many facts to promote the value of the programme and give information to the consumers. Some examples are: “90 percent effective”, “caused by a highly infectious virus” and bluntness at the beginning of answering questions – e.g. “yes/no”. Statistics are very effective in informative writing, they increase trust between producer-consumer, they increase reliability of the text along with facts, and they give extra information within the writing. “Caused by a highly infectious virus” is effective for many reasons. Firstly, the producer has seemingly purposely not used subject-specific jargon, most consumers will understand the lexis used within the context. The producer has done this because the average working adult presumably does not understand biological jargon. Using widely understood words instead increases trust between producer-consumer, and consumers understand the text more within its