Java Market Segmentation Analysis

Decent Essays
Register to read the introduction… To speed up the customer service, at least two employees will be servicing clients--while one employee will be preparing the customer's order, the other one will be taking care of the sales transaction. All sales data logged on the computerized point-of-sale terminal will be later analyzed for marketing purposes.
In order to build up its client base, Java Culture will use banners and fliers, utilize customer referrals and cross-promotions with other businesses in the community. At the same time, customer retention programs will be used to make sure the customers are coming back and spending more at the coffee bar.
5.2.1 Sales Forecast
Food costs are assumed at 25% for coffee beverages and 50% for retail beans and pastries. Proximity to the University campus will dictate certain sales seasonality with revenues slightly decreasing during the school vacation periods.
The chart and table below outline our projected sales forecast for the next three years.

Sales Forecast | | Year 1 | Year 2 | Year 3
…show more content…
| £73,000 | £80,300 | £88,330 | Subtotal Direct Cost of Sales | £204,400 | £224,840 | £247,324 |
The marketing thought
The essential weaknesses of the organization remain – drive-through, litter, sugar/fat-based products and service quality. But, remarkably, it has no significant competitive threats in its space. McDonalds has taken a big bite out of its breakfast business but in the pure coffee shop play, Starbucks competes at the top level and shops like Second Cup and Timothy’s seem to have been marginalised.
The 2011 strategic marketing plans for Tim Hortons are to focus on growth in Canada, targeted growth in U.S. target markets and to drive into long-term international growth, particularly in the Middle East
Target Market
Since the Tim Hortons brand is synonymous with Canadian culture and coffee is a product with wide demographic appeal, the target market for this campaign is broad in scope. People most likely to engage in this contest are likely male and females aged 18-50; students and professionals

Related Documents

  • Decent Essays

    Realignment What if we do not have high enough popularity for Starbucks coffee in BRICS? We strongly believe that our coffee is able to satisfy any customer no matter what country it is because Starbucks has a unique taste and atmosphere that no other place does. We know that BRICS is not an exemption, people love coffee all over the planet and we know for fact that those countries consume coffee as well. Below is the list of countries by coffee consumption per day (Worldatlas): 10 – Brazil: 4.8kg per capita (1.32 cups/day) – part of BRICS 9 – Belgium: 4.9 kg per capita (1.35 cups/day) 8 – Germany: 5.2 kg per capita (1.43…

    • 1610 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Starbucks Coffee

    • 980 Words
    • 4 Pages

    Since Starbucks is considered a monopolistic competitive market, the price of the pumpkin spice latte plays a role in the demand. Several other competitors include Dunkin Donuts, Panera Bread and McDonalds have introduced pumpkin beverages into their fall lineups. Neither the competition or the price of a Pumpkin Spice Latte appear to affect the sales for Starbucks. During 2014, the average bill of a Pumpkin Spice Latte customer was $7.81, compared to a non-buyer which was $6.67 (O’Connor, 2015). Compared to competitors, Starbucks customers were the “happiest with 73% acquisition positively compared to McCafe at 60% and Dunkin’ Donuts at 57%” (Hanson, 2015).…

    • 980 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Product and service management allow Sadlam Restaurant and Lounge to cater to the need of customers and this is done by modifying or updating existing products or services. Promotion allows Sadlam Restaurant and Lounge to use different marketing techniques (advertisement, social media etc) to attract new customers and to also keep old ones they then sell the products directly to its customers to satisfy their needs (Quizlet.com, 2016). Marketing is important to Sadlam Restaurant and Lounge as it will allow them to provide customers with products and services that they want and need and ensuring that they earn a profit in the business as also building a relationship with its…

    • 989 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Nt1330 Unit 2 Essay

    • 746 Words
    • 3 Pages

    They hire the staff after proper interview and looking after proper skills. They also provide skills to their employees if needed. People can also do online shopping from the company’s website. This reduces their problem of going to store. They also have customer service offices at the entry of organisation which helps customers if they are uncomfortable with the product or if they are in any problem.…

    • 746 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Mugg & Bean Case Study

    • 3891 Words
    • 16 Pages

    need to be different to those of the competition in order for them to have more customer support and for the customers to keep coming back. They already give customers the option to personalise their order. • Product Development: They could start selling their hot chocolates on the market or have a premix for their muffins on the market just as they have their coffee. Recommendations: • Whenever a new Mugg & Bean opens they should make sure that the staff is trained at an existing Mugg & Bean ( as they did with the Namibian restaurant) to ensure quality of service. • Need to continue the focus on their service – that is the way customers will keep coming back.…

    • 3891 Words
    • 16 Pages
    Decent Essays
  • Decent Essays

    Starbucks Collaboration

    • 726 Words
    • 3 Pages

    This may deal with the busy lifestyles of US consumers but it is important for Starbucks to ensure that they are meeting all consumer needs for the business. Long-term plans would include studying the consistent evolution of meeting consumer needs and desires. As the years pass and technology changes or health concerns increase, the desire of the consumer will also change. Staying ahead by attending trade shows, getting involved in the communities, adhering to comment cards left by consumers will ensure that Starbucks will meet the consumers’ needs and…

    • 726 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    A manager will oversee these various aspects of service to the customer, which will involve coordinating food service and beverage production from these two differing aspects of operations. Day-today policy management will be an appropriative to coordinate all of these various operations, which will entail innovation and oversight in the merger of bar and restaurant culture in a coffee house atmosphere. Monitoring of food services will be a key aspect of manager responsibilities, which will entail a more social presence for customers being served at the tables. Of course, customers may also come in and out of the facility to be served at the coffee bar, so the management will need to be cognizant of this “fast food” aspect of service. More so, the alcohol bar will be a traditional bar (with high stools) in which the manager must coordinate with the bartender to maintain this section of the facility.…

    • 1377 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    ➢ Low switching cost. Porter Five force analysis model indicates that substitutes have strong potential to negative impact Starbucks Coffee’s business Starbucks customers can easily shift to substitutes because there are many substitutes such as beverages from restaurants, bottled beverages and other good from grocery stores. As Starbucks has Partnered with several firms to extend its brand into new categories’ For example it joined with PepsiCo to sump the Starbucks brand on bottled Frappuccino drinks Marked in a joint venture with Brayers, Starbucks ice cream is now the leading brand of coffee ice cream. Moreover at the same time it is trying to squeeze more business out of its regular coffee shop, Starbucks is also examining new store concepts. In Seattle, it is testing Café Starbucks; A Europeans style family bistro with a menu featuring everything from huckleberry pancakes to oven roasted seared sirloin and Mediterranean chicken breast on focaccia.…

    • 751 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Employee Self-Service (ESS) solutions allow employees and their managers to view, create, and maintain their information using a web browser. Self-service lets employees find answers to questions about paychecks and benefits, as well as update information such as contact information or dependents. ESS reduces the burden of paperwork, while retaining HR’s ability to control and approve processes. Kudler Fine Foods would be able to use ESS technology to create a communications portal that distributes information about company policies and benefits to the entire…

    • 1352 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    5. What are the customers’ suggestions to improve the offerings of Subi-Monte Café? Hypothesis of the Study The null hypothesis of this study is “the food and service offerings of Subi-Monte Café is the most important factor to satisfy customers and achieving the continuous improvement of their business”. Significance of the Study The research findings will be of great benefit to the following groups of individuals: Owner of Subi-Monte Café The study will help the owner/manager to know and assess their current status from their customers; also to make them be more knowledgeable to how Subi-Monte Café satisfies their customers in their food and service offerings and to be more motivated to improve their business continuously. Staff of Subi-Monte Café The study will help the staffs to improve their performance in assisting their customer needs and also to make them more educated in how they handle the conflicts of their customers.…

    • 712 Words
    • 3 Pages
    Decent Essays