Essay On Media Multitasking

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Media multitasking, as defined by the study conducted by Ralph, Thompson, Cheyne, and Smilek, is the engagement of more than one medium in a given time (i.e. listening to music, reading, and watching a video simultaneously). Utilizing a series of online self-report measures, the study examines media multitasking and its relation to various aspects of everyday attention; particularly failures of attention and cognitive errors, mind wandering, and attentional control, emphasizing attentional switching and distractibility. The study seeks to apply seven questionnaire formats to signify the various forms of attention deficits and controls.
The study’s empirical foundations can be found in various studies revolving around the rise in media use
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The MMI served as an indication of the level of media multitasking the individual is engaged in during a typical media-consumption hour. The MAAS-LO assesses the frequency with which an individual experiences lapses of attention in everyday situations. The ARCES evaluates cognitive failures in everyday situations for which lapses of attention are the most likely cause. The MFS measures everyday memory failures that are minimally explained by attentional errors. The MW-S and MW-D measure the self-reported everyday mind wandering with higher scores reflecting a greater tendency to mind wandering whether spontaneously or deliberately. The AC-S and AC-D presents four distraction situations and measured the responses on a five-point Likert scale with higher scores reflecting greater distractibility. The MMBQ is a 24-item scale that was included as a pilot test for future research studies regarding Media

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