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Tidd et al (2005, P.3) states that “innovation is driven by the ability to see connections, to spot opportunity and to take advantage of them”. However, it is creativity that gives that ability to conjure up the ideas and Cummings (1998) supports this. He very much describes creativity as the idea generating stage. Martins and Turblanche (2003) also supports this theory and offers a definition for the context of organisational creativity. They state that: “…creativity can be defined as the generation of new and useful/valuable ideas for products, services, processes and procedures...” Martins and Turblanche (2003, P.66).
Therefore the link between the two concepts of creativity and innovation is evident. John (2001) points out however, that innovation can only be achieved after the successful implementation of the creative idea, whether it is a solution to a problem, a new product or an improvement. Hence why encouraging innovation creates risk as the ideas may not be successful and reasons for this will be discusses further on in the essay. Sanjeev (2005.P2) directly supports links between creativity, innovation and entrepreneurship stating that “creativity and innovation have been recognised for a long time as the cornerstones of entrepreneurship”. Ireland et al (2003, P.963) states that “strategic entrepreneurship involves simultaneous opportunity-seeking and advantage-seeking behaviours and results in superior firm performance”. (Innovation and Technology - Creating the confidence to try) suggests that entrepreneurship creates risk taking and is the ability to spot opportunities in the market. (Innovation and Technology - Risk and Reward) argues that taking risks leads to a high reward. He goes on further to discuss that in many organisations innovation is often incremental. The types of innovation and the link between organisational sizes will be analysed further on in the essay. There is much literature discussing the many benefits of creativity and innovation and Kuczmarski (2003) states that companies aren’t being innovative enough therefore missing out on the benefits. One major benefit that authors such as Ireland et al (2003), Denton (1999), Work Foundation (2003) argue is that innovation can lead to competitive advantage. The reason for this is that creative ideas can lead to an organisation being able to improve the products or services they offer, creating a whole new and radical product and even finding ways to improve the three processes of cost, time and quality in goods and services Cummings (1999), Work Study (2003), Design Council (2008). This is an especially desired achievement in the events industry as competition is forever evident for organisations. Whitfield (2009) highlights the competition between events organisers themselves in a bid to win contracts. Denton (1999) points out often the answer to competitive advantage can be technology advancements, which suggest an element of cost. Consequently some organisations have to find methods of challenging competitors, which may be larger organisations, with the use of creativity. Hence the importance of innovation. The financial implications are suggested (reference) to be a big reason as to why many organisations are not adopting an innovative practice. As many events organisations are generally small-medium sized enterprises (reference) managers may believe creativity and innovation to be too risky for an organisation and may want to play safe and concentrate on current income. Kuczmarski (2003) states that many Chief Executive Officers (CEOs) believe innovation to be too risky and …show more content…
Those organisations that want to increase in size, dip into new markets and compete with larger organisations require creativity and innovation to do that. Therefore being innovative can bring on change and allow a company to grow. Various authors (Denton, 1999, www.designcouncil.co.uk-conundrum, Zhao, 2005) look at innovation from another angle and argue that sometimes creativity and innovation is needed to help a business survive. Martins and Terblanche (2003) also presents another benefit to creativity and innovation. They discuss the possibility of using creativity to solve problems and make improvements. This is supported by Work Study (2003) which explains how creative ideas can lead to cost-effective solutions, which may save the organisation money and even time.
How to adopt creativity – organisational qualities/types of innovation; incremental/radical; process, place, product
Conclusion
It is suggested by authors such as... to recognise the difference between the three but to clearly understand the link between the concepts in order to successfully implement innovation and ultimately reap the benefits that many authors
Therefore the link between the two concepts of creativity and innovation is evident. John (2001) points out however, that innovation can only be achieved after the successful implementation of the creative idea, whether it is a solution to a problem, a new product or an improvement. Hence why encouraging innovation creates risk as the ideas may not be successful and reasons for this will be discusses further on in the essay. Sanjeev (2005.P2) directly supports links between creativity, innovation and entrepreneurship stating that “creativity and innovation have been recognised for a long time as the cornerstones of entrepreneurship”. Ireland et al (2003, P.963) states that “strategic entrepreneurship involves simultaneous opportunity-seeking and advantage-seeking behaviours and results in superior firm performance”. (Innovation and Technology - Creating the confidence to try) suggests that entrepreneurship creates risk taking and is the ability to spot opportunities in the market. (Innovation and Technology - Risk and Reward) argues that taking risks leads to a high reward. He goes on further to discuss that in many organisations innovation is often incremental. The types of innovation and the link between organisational sizes will be analysed further on in the essay. There is much literature discussing the many benefits of creativity and innovation and Kuczmarski (2003) states that companies aren’t being innovative enough therefore missing out on the benefits. One major benefit that authors such as Ireland et al (2003), Denton (1999), Work Foundation (2003) argue is that innovation can lead to competitive advantage. The reason for this is that creative ideas can lead to an organisation being able to improve the products or services they offer, creating a whole new and radical product and even finding ways to improve the three processes of cost, time and quality in goods and services Cummings (1999), Work Study (2003), Design Council (2008). This is an especially desired achievement in the events industry as competition is forever evident for organisations. Whitfield (2009) highlights the competition between events organisers themselves in a bid to win contracts. Denton (1999) points out often the answer to competitive advantage can be technology advancements, which suggest an element of cost. Consequently some organisations have to find methods of challenging competitors, which may be larger organisations, with the use of creativity. Hence the importance of innovation. The financial implications are suggested (reference) to be a big reason as to why many organisations are not adopting an innovative practice. As many events organisations are generally small-medium sized enterprises (reference) managers may believe creativity and innovation to be too risky for an organisation and may want to play safe and concentrate on current income. Kuczmarski (2003) states that many Chief Executive Officers (CEOs) believe innovation to be too risky and …show more content…
Those organisations that want to increase in size, dip into new markets and compete with larger organisations require creativity and innovation to do that. Therefore being innovative can bring on change and allow a company to grow. Various authors (Denton, 1999, www.designcouncil.co.uk-conundrum, Zhao, 2005) look at innovation from another angle and argue that sometimes creativity and innovation is needed to help a business survive. Martins and Terblanche (2003) also presents another benefit to creativity and innovation. They discuss the possibility of using creativity to solve problems and make improvements. This is supported by Work Study (2003) which explains how creative ideas can lead to cost-effective solutions, which may save the organisation money and even time.
How to adopt creativity – organisational qualities/types of innovation; incremental/radical; process, place, product
Conclusion
It is suggested by authors such as... to recognise the difference between the three but to clearly understand the link between the concepts in order to successfully implement innovation and ultimately reap the benefits that many authors