1.0 Assess the importance of customer focus in developing digital marketing plans
Why are customers central to the creation of a digital marketing plan?
A company has to have the right strategy before implementing any digital marketing plans, otherwise they will waste resources. The key is to develop an understanding of their customers, they have to identify which goals they want to achieve. Companies need to focus on selecting a digital marketing strategy that will help them to reach both their target audience and goals. Some customer focused digital marketing goals are outlined below:
• Acquisition of new customers
• Gaining insight into your current customer base
• Launch of a new product or service
In short, Companies that have a better understanding of their customer’s interests, motivations and above all knows what makes them valuable and which activities draw them in, will be able to successfully develop a strong digital marketing plan which will have a direct impact on their bottom line and achieving their desired digital goals.
Increase of customer power in today’s business environment
Customer power has increased rapidly as technology has evolved over the years. Organisations have many different customers who hold a diverse set of potential powers over a particular company or industry. …show more content…
Many WCT customers view convenience as part of the value that they pay for when booking a taxi via their new taxi app. WCT taxi app provides the on-the-go customer with the convenience of booking a taxi quickly whilst on the go. They also have a built in GPS tracking system that allows the customer to see how far away the taxi is e.g. if a corporate client is running late for a meeting. The app also lets them pay for the taxi beforehand and sends them their receipt via email, making the payment process quick and
Why are customers central to the creation of a digital marketing plan?
A company has to have the right strategy before implementing any digital marketing plans, otherwise they will waste resources. The key is to develop an understanding of their customers, they have to identify which goals they want to achieve. Companies need to focus on selecting a digital marketing strategy that will help them to reach both their target audience and goals. Some customer focused digital marketing goals are outlined below:
• Acquisition of new customers
• Gaining insight into your current customer base
• Launch of a new product or service
In short, Companies that have a better understanding of their customer’s interests, motivations and above all knows what makes them valuable and which activities draw them in, will be able to successfully develop a strong digital marketing plan which will have a direct impact on their bottom line and achieving their desired digital goals.
Increase of customer power in today’s business environment
Customer power has increased rapidly as technology has evolved over the years. Organisations have many different customers who hold a diverse set of potential powers over a particular company or industry. …show more content…
Many WCT customers view convenience as part of the value that they pay for when booking a taxi via their new taxi app. WCT taxi app provides the on-the-go customer with the convenience of booking a taxi quickly whilst on the go. They also have a built in GPS tracking system that allows the customer to see how far away the taxi is e.g. if a corporate client is running late for a meeting. The app also lets them pay for the taxi beforehand and sends them their receipt via email, making the payment process quick and