CF Chan Furniture S/B Case Study

CF Chan Furniture Sdn. Bhd. (CF Chan Furniture S/B) is a Malaysia local furniture retailer founded on 1990 and it has been a famous retailer in Sabah for their quality and unique product line. The company is headquartered in Tawau, Sabah and they sell, retail and produce furniture. CF Chan Furniture S/B is usually known as CF Chan in Sabah and the company is well-known across Sabah. There’re 4 wholly-owned stores located in different city of Sabah such as Tawau, Lahad Datu and Kota Kinabalu. CF Chan Furniture Sdn. Bhd. has a wide range of product including furniture sets for living room, office system and bedroom (Cfchan.com, 2015).
The founders of CF Chan Furniture S/B are Mr Chan Hon Fah. Mr Chan was born at 1962 and he is 53 years old now. …show more content…
This store is currently the largest store of CF Chan Furniture S/B. This store has a huge disadvantage which is their major competitor, Glory East Sdn. Bhd. in Tawau is located right beside them. Worse, this competitor has the advantage of getting the customer before CF Chan Furniture S/B because Glory East S/B is located before CF Chan Furniture S/B and this allow the customers to saw the competitor’s store first. Besides, the competitors has built a huge signboard that is blocking the customer to saw CF Chan Furniture S/B from the road.
CF Chan Furniture S/B was founded back in 1995 from a small shop to four big warehouses and factories. CF Chan Furniture S/B had invested in two 250,000-300,000 sq feet of land to build production warehouse and factories in Tawau and Kota Kinabalu.
Furthermore, CF Chan Furniture S/B was built at Tawau is because the land is cheaper compared to city centre like KL or Selangor. The price per square feet starts from 39 cents unlike Selangor or kl starting from RM 2.19. CF Chan Furniture S/B is so fortunate that they invested 250,000-300,000 sq since 1995 till now and they saved a lot since last