Ike The World 's Largest Furniture Retailer Essay
As of 2016, IKEA owns and operates 389 stores in 48 countries with a whopping number of 12,000 products approximately. The current President and CEO of the IKEA Group from September 1, 2013 is Peter Agnefjäll. As of May 2016, IKEA has been ranked 46 in the World’s most valuable brands, 62 in America’s best employers and 194 in Canada’s best employers. Its brand value is $11.9Billion and brand revenue is $36.3Billion with total employees of 15,500.
Some of the competitors of IKEA are Walmart, Target, Amazon, Tesco, Costco, Home Depot, Lowe’s, Ashley Furniture and American Furniture Warehouse.
IKEA’s motto is ‘To create a better everyday life for the many people’. It strives to present a broad assortment of elegant, efficient and economical home furnishing products that many people could afford to buy. It also encourages its employees to grow both in their personal and professional…