Monica Rich Kosann Analysis

The article being summarized is titled “Monica Rich Kosann: Designer, Photographer, and Shopkeeper” and it was written by David Moin on October 13, 2016 and was published to Women’s Wear Daily. This piece discusses the opening of Monica Rich Kosann’s shop in New York; as well as her products and business, and the future she and her husband envision for the company. The shopkeeper opened up a kiosk-like free standing jewelry store in The Shops at Columbus Circle in Manhattan. It’s not very decorated other than with the jewelry on display, due to the all glass walls, which the set-up is referred to as a “luxury merchandising unit” by the owner of the Shops at Columbus Circle. Although they seem very modern and a customer favorite, the owner plans to keep the luxury merchandising units to a minimum in order to avoid traffic on the main areas of The Shops. Luckily, the shop filled with Monica Rich Kosann’s designs will be around for at least five years as a result of the starter contract. However, even if Kosann were to move out, The Shops owner believes that other brands can easily adapt to the all glass box. Monica and Rod, her husband and co-owner of their business, like to create jewelry pieces, such as; bracelets, rings, necklaces, lockets, …show more content…
The 26-inch screen touchscreen allows customer to select a picture they would like placed in a locket, as well as cropping it and printing it right in the store. This enables them to leave with the locket they wanted to the fullest extent, without having to go other places to have the picture placed in. This touchscreen also has the ability to access their website and clientele services. Integration of technology calls onto the Millennial audience and may encourage them to visit, while also intriguing others more elderly. As Monica Rich Kosann would say “We are not just a timeless, elegant brand. We are