Fifth Third Case Study

I got my first bank account on my 16th birthday. My grandparents wrote me a check for my present and I used that money to open up an account. There was a Fifth Third Bank less than a mile from my house and my parents banked there, so I jumped on the bandwagon. For as long as I can remember, I have utilized online banking. All of my bank accounts are entirely paperless. With that comes the dependency on the website to be like a personal bank teller, although it is not that easy. However, Fifth Third has left a lasting impression on me. Like any website, issues arise and may or may not be solved as soon as you want. I am now 21-years-old and I still bank with Fifth Third, which I view as a success. Finding a bank that meets all your needs is almost impossible, however, I would say Fifth Third’s online banking is one of the better compared to others. They may be the last to pick up a banking method, but they also have less troubleshooting that goes with it, such as virtual deposits. Fifth Third’s website encourages interactivity between the organization and the users in a variety of ways. First off, if an account is not already paperless, it takes less than a minute to set up your account to do so, either through account settings or contacting a bank branch. If this is the case, instead of mailing you every month with a …show more content…
Fifth Third Bank has always impressed me with the ability to coherently run a website and a mobile app without glitches. On the homepage, if you scroll down to the bottom towards the quick links, you find a slideshow of happy bankers tweeting about their banking experience. You can scroll through a list of tweets and see real-life opinions. Below that offers the icon to each social media site that brings you to their profile via Facebook, Twitter, LinkedIn, and YouTube. People who view the page will be drawn to connect through social media as well (Dunlop, 2016,