Swedbank Case Analysis

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Swedbank’s offering is designed with customers in mind. All decisions are made as close to them as possible – without unnecessary lead times. Advisors and central development units are in charge of creating value for customers and shareholders. Since decisions are progressively made using self-service solutions, business acumen is required not only of our advisors with direct customer contact but also of those responsible for developing our offerings. This encourages our employees to be engaged, take responsibility and capitalize on opportunities for personal

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