Essay on Human Resource Management

1575 Words Aug 27th, 2013 7 Pages
Analyzation of “The Case for Change at Modern Appliances”

James Bradshaw came to understand employee engagement as a way to ensure ongoing business effectiveness through a series of events. In the article, it states “Modern Appliances had been in business for almost 75 years and manufactured a wide range of appliances. With sales in excess of $2 billion, Modern was considered a quality manufacturer and a good marketer.” Further, it states that in recent years, the company began to face competitive pressure as North American companies began to outsource manufacturing to China and Vietnam as well as domestic Chinese manufacturers were learning to compete effectively outside their home markets and were importing into Modern’s
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Mr. Allenby was the Vice President of Finance. He instituted the many layers and measures in place to ensure that costs were well controlled. When Bradshaw presented his ideas to his management group, there were other skeptics also, however, the rest of the management team felt that Modern needed a change and supported the ideas of Mr. Bradshaw. According to the article, Bradshaw had always been impressed with Jack Welch and how he operated General Electric (GE). Even though Mr. Welch inherited a successful organization, he proceeded to change the culture of GE from a vast bureaucracy to an agile, fast-paced company that was remarkably innovative for its size. Central to the changes that Welch implemented at GE was the idea of “Work-out!” Work-out focused on driving low-valued added bureaucratic work out of the organization, speeding up the way things were done and creating a culture of change, innovation, self-confidence and engagement among GE employees. (Gantz, 2007) Work-out was a multi-year initiative as opposed to an event that took place on a periodic basis. It took commitment, time and money but in the end, it resulted in a permanent culture change at GE. It engaged GE’s employees to the fullest. Bradshaw wanted the same for Modern and proposed ModernIsation. ModernIsation was instituted to change Modern’s culture from a traditional top-down , management-driven company to one in which every employee felt engaged in finding ways to achieve

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