Hospitality and Tourism Management Essay

7805 Words Dec 4th, 2012 32 Pages
UNIT 11
Structure
11.0 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10

MANAGING HOSPITALITY OPERATIONS: ORGANISED SECTOR

Objectives Introduction Types of Accommodation in the Organised Sector Policy Formulation and Strategies Financial Management Product Design Marketing Management Safety and Security Organisation of a Hotel Let Us Sum Up Clues to Answers

11.0 OBJECTIVES
After going through this Unit you will be able to explain the: • • • • typology of accommodation in unorganised sector, procedures involved in policy and strategy formulation, application of marketing management in hotels, and role of safety and security in organised accommodation sector.

11.1 INTRODUCTION
Ever since man started to travel in search of
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Though you are familiar with its features as a recap we mention them briefly again. The dictionary defines hotel as “a place which supplies board and lodging”; “a large city house of distinction”; “a place for the entertainment of travellers” and “a public building”. We can say that
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Hotels provide accommodation, meals and refreshments for at periods of time for those who stay on the premises and pay for the services provided. Today, the hotels provide much more than just accommodation and meals. Services are provided to the guests based on their needs and now the hotel industry is commonly referred to as hospitality industry. We can classify hotels on the basis of infra-structure, facilities and services that are provided by them. Broadly speaking hotels can be classified on the following basis: a) room charges or price, i.e., budget, luxury, etc. b) range of facilities, i.e., five star, no star, etc. c) location, i.e., resort, etc. d) length of stay, i.e., transit, residential, etc. e) ownership and management, i.e., chain, individual, etc. Types of Hotels i) International Hotel or Star Hotel

These hotels are modern western style hotels located in almost all metropolitan and other large cities as well as at principal tourist destinations. Usually, they are located at a prime location in the city. These hotels are luxury hotels and are classified based on an internationally accepted system of classification grading. There

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