In January 2001, Hofstede was invited by Human Relations to make a response to criticisms provided by McSweeney. There are basically five standard criticisms of Hofstede’s approach (Hofstede, 2002). Firstly, Hofstede said that surveys should not be the only way of measuring culture differences. Next, Hofstede agreed that nations are not the only units for studying cultures. However, that is usually the best kind of units available to make comparison. Furthermore, when McSweeney doubt the capability of subsidaries to provide information about entirenational cultures, Hofstede says that any set of functionality equivalent samples from population could supply information about differences between national culture. Moreover, Hofstede also says
