Hip Hop Genre

Brief Two is to promote an artist in a band in a positive light that has not yet been signed to a record label. The artist has been managing their own promotion strategies mainly through social networking, compromising of websites such as Facebook, YouTube, Twitter and Instagram. The artist will need to belong to a definitive genre; I have chosen R&B. I have chosen this genre in contrast to other genres as R&B has similar characteristics of Hip-Hop yet introduces soul, depth and edge. My artist is called ‘Michael’, a 16-year-old artist based within London who belongs to the R&B genre. The brief requires promotional materials that promote the brand in a positive way and fits the genre of the artist and appeal to their existing fan but also appeal …show more content…
The primary psychographic audience is experiencers: They are young and impulsive, new, trendy fashion. R&B appeals to them as it pertains to modern culture and is vibrant in both sound and culture. The secondary target audience for my artist is age 25-40, 100% male: Men between ages 25-40 have an established career belonging to economic categories B, C1 and C2. They will seek guidance from my artist in terms of fashion and music. The secondary psychographic audience for my artist will be achievers: they have financial stability and have strong interest in self-image, so it’s important for them to wear well-known trendy …show more content…
I have shown this through his clothing. This can be portrayed by through the gallery page on my website which displays photo of the artist as well the merchandise. I have also included videos of the artist visiting various stores which are considered ‘fashionable’ such as urban outfitters and adidas and trying on clothing which effectively support the representation that my artist is fashionable. The photo-shoots were taken in artistic settings within London in places including Camden and Brick lane in order to show to that my artist embraces artistic