This is because of their loyal customer base and their marketing strategy.
Vulnerability:
One vulnerability is having a limited market base in this area of service. Providing services in a luxury hotel such as the Ritz-Carlton is not cheap and that is why the market is considered limited. Second vulnerability is the possibility of over stating the luxury or service and falling to meet that expectations of the guest. Expectations of this organization are high. Third vulnerability is guest security because in todays environment providing good security is a challenge for all businesses.
Recommendations:
One recommendation is continuing to monitor guest feedback which will help with services and branding goals.
Second recommendation is to increase facility security in area around the world that need
It, plus to support and protect guest and organizational assets.
Third recommendation is to continue with their rebranding efforts to appeal to the
Millennials, because they are the future and they do like to be (in my opinion) …show more content…
They have proven this over the years by setting the industry standards for high quality service applicable to a five-star facility and service program. They have shown their level of commitment to service by one of the stories in the book about a guest having a food allergy and the staff having special food flew over 1000 miles to their hotel. This is not the only story about how they cater to their customers, but one of many people have written about for papers and news letters. I am all for superior customer service and I enjoy