Harley-Davidson is recognized as one of the top five largest motorcycle manufacturers in the world. Founded by three brothers William, Arthur and Walter in 1903, Harley-Davidson has related its brand to a lifestyle of individuality, adventure and freedom. The goal of the organization was not just on selling a motorcycle, but to also sell an experience. Through its participation in Harley Owners’ Group (HOG), the organization created an opportunity to develop a relationship with consumers and their riding experience through rides and rallies.
Harley-Davison has always feared the possibility that riders might want to pursue a different type riding experience. The company’s consumer market highly focused on the baby boomer generation. As their market ages, the need or ability to ride continues to decrease. Will their strong brand image be enough to continue with their success? Two major challenges Harley-Davidson must strategically overcome includes their …show more content…
This will allow them to become more flexible, adaptable, and have the ability to offer a variety of different motor vehicles that can support the consumer demand. Harley-Davidson has the opportunity to expand into developing markets and establish business partnerships to increase the market reach (Greenspan, 2017). Targeting different age, gender and races across all location area, will help expand their customer base.
To overcome some of Harley-Davidson setbacks and challenges the company will need to modify their business strategy. Harley-Davidson has a narrow product mix, a limited market reach, and a limited supply chain (Greenspan, 2017). Alternative solutions aside from diversifying their products and reaching their consumer market, their supply chain will also need to expand into different countries. Products can be developed and assembled with an environmental friendly
Harley-Davison has always feared the possibility that riders might want to pursue a different type riding experience. The company’s consumer market highly focused on the baby boomer generation. As their market ages, the need or ability to ride continues to decrease. Will their strong brand image be enough to continue with their success? Two major challenges Harley-Davidson must strategically overcome includes their …show more content…
This will allow them to become more flexible, adaptable, and have the ability to offer a variety of different motor vehicles that can support the consumer demand. Harley-Davidson has the opportunity to expand into developing markets and establish business partnerships to increase the market reach (Greenspan, 2017). Targeting different age, gender and races across all location area, will help expand their customer base.
To overcome some of Harley-Davidson setbacks and challenges the company will need to modify their business strategy. Harley-Davidson has a narrow product mix, a limited market reach, and a limited supply chain (Greenspan, 2017). Alternative solutions aside from diversifying their products and reaching their consumer market, their supply chain will also need to expand into different countries. Products can be developed and assembled with an environmental friendly