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Maddycar Racing: Organizational Differences

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IndyCar Racing has undergone a few bumps and bruises throughout the company’s short history, but none more frightening than the re-establishment of organizational goals in May of 2014. Now more than ever, IndyCar racing will need to focus on building corporate partnerships with the trust and loyalty that come along with it. Through a new market and development strategy, IndyCar Racing plans to re-position itself among the competition in the coming years. However, Zach Brown, founder, and CEO of Marketing International does not hastily believe IndyCar Racing will regain former glories, but he does not see this as the end either (Korman & Walker, 2012, pg.2). IndyCar Racing has stood the test of time and resolved organizational difference

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