Great Lakes Essay

1607 Words Feb 11th, 2012 7 Pages
ASSIGNMENT 1
GREAT LAKES: GREAT DECISION

1. Perform an analysis of the Social/Demographic, Technological, Economic, Environmental/Geographic, and Political/Legal/Governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors.
A. Social/Demographic: The future direction of Great Lakes will have an effect on different regions of the world, as their product continues to fill a need for leaded gas. This has the potential to impact both business and the livelihood of thousands of individual’s. There are also the potential health related problems as “the globalization of leaded gasoline has made Tetraethyl Lead (TEL) responsible for nearly 90
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Do they continue producing and selling harmful materials to maintain the revenues, or do they phase out production and put the company at risk?
D. Environmental/Geographic: With the growing pressure from environmental groups, the company now finds itself flying “above the radar” and dealing with a potential public relations crisis. While the production and sale of the additives is still legal, the company faces growing pressure due to the health and environmental concerns TEL is shown to have. The demands being made on the company will have significant effects on the regions they serve as they are currently in no position to switch to unleaded gas. Until alternatives forms of revenue are found, Great Lakes are is no position to stop supporting these locations. Both sides currently depend on each other and it will take further partnering to ensure a smooth transition.
E. Political/Legal/Governmental: When they purchased Octel in1989, Great lakes understood they would be facing both ethical and public relation scrutiny. While leaded gas is no longer legal in the United States, the additives manufactured and sold by Great Lakes still are. In fact the company is not breaking any existing laws but still faces increasing pressure from environmental groups to stop. Great Lakes was content to fly under the radar as a company but over time found themselves in a position to make decision that

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