Google Ethics Case Study

1265 Words 5 Pages
Advertisements, or ads, on a webpage are affected by who’s viewing it and other content on the page, causing ads to be tailored to users. For example, someone who has searched for sports gear (or is viewing a sports article) would see ads relevant to sports. Third Party Ad servers are used so that each individual web domain host can focus on the actual content of their page instead of the ads to be displayed. Google can manage and track the performance of advertisers on their site. Publishers determine which ad servers’ ads to show to which users.
Domain publishers collect information (gender, age, job field, interests, etc) to share with ad servers to give you ads that may be relevant to you. They may also use users’ IP address to find their
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They’re system is very unique in the sense that collect and gather personal information of an individual in order to display information that is relevant to each person’s preferences. The big ethics question we have look at is how this goes against consumer privacy rights. It’s no secret that Google has taken on a leadership role within its market. When a company has become so successful, it is important for them to establish ethical practices within their company policy. Because Google itself is a very private company in what they do within the organization, it is easy for them to be questionable under the ethical board. One question still remains on whether Google’s success as a leader in their market has been largely impacted by their ability to look at an individual’s personal searches in order to information that would be most relative to that individual. Is this not a breach of privacy? What we search is personal thoughts and questions – one’s that we may be too embarrassed or receptive of asking others. Users rely on Google to keep this information private. However, much of what we search is used to aid other …show more content…
They do this through the use of their laissez-faire style of leadership by allowing freedom, innovation, and a comfortable work environment to all employees. They also do this by changing the Google logo on their homepage every significant day and holiday. Though Google appears transparent, there is a side of Google that is hidden from the public. The extensive use of user’s information is what has made the search engine so successful. Cookies are placed onto a user’s computer every search and this tracks information and creates a profile on who they think that user is. This has allowed for more relevant searches for each person, but it has also brought on the extensive bombardment of targeted advertisements. We questioned if the giant search engine would be where they are today without being so invasive with user’s information and concluded through the example of trying to enter China’s market, probably not. Though Google has been an undeniable leader in the market, they have failed to be an ethical leader, which is shown through their disregard for user’s privacy of information. Exposing the dark side of Google allows users to be more informed and critical thinkers when using the search engine. Thinking critically allows for a shift in power from the all mighty search engine to the hands of each

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