Google Analytics Essay

Improved Essays
From what you learned in the product tour, how Google Analytics would help small companies utilize their web data to increase and target sales to a specific region. In other words, which Google tools would assist in this task? http://www.google.com/analytics/tour.html
Google analytics tour gives a brief overview of Google analytics, its features, different analytical solutions available and their client’s success stories.
OVERVIEW
About Google Analytics, as mentioned in Google analytics success stories “Google Analytics is the enterprise-class analytics solution that gives companies rich insights into their digital audiences and marketing effectiveness. With features that are powerful, flexible, and easy-to-use, companies large and small
…show more content…
• Data Activation- helps in making smarter decisions as it allows businesses to seamlessly activate their data to improve marketing campaigns and experiment with new channels and content.
ANALYTIC SOLUTIONS
Google Analytics provides analytics solutions for small and large businesses. Analytics premium and Adometry by Google are marketing solutions for large businesses, which are paid analytics services. Small businesses usually use free Google analytics solutions and Google tag manager to gain the actionable insight from the data. Analytics for mobile apps is also available to measure the performance of the mobile apps.
Google Analytics collects a lot of information from each session and provides different metrics, each telling a story about the website and its visitors. Small companies can monitor and use a lot of these metrics to increase their target sales in a specific region. Some of these metrics and reports are discussed below.
AUDIENCE
…show more content…
The conversion rate is the most fundamental metrics for any company if the company is selling a product online and if its conversion rate is low, it might indicate some website related issues which need to be fixed to attract or encourage the customer to buy the products.
BENCHMARKING REPORTING
Companies can compare their data with aggregated industry data from other companies with benchmarking reports. This could help companies to get a valuable context, gain insight into trends occurring across their industry, and find out how they are doing compared to their competition.

E-COMMERCE REPORTING
Small companies can also apply e-commerce tracking code on their website or app to collect transaction data like product sales, purchase amounts, and billing locations, and connect it to their Google Analytics account. The e-commerce tracking and reporting helps in better understanding the value of a company’s digital business. The small companies can also utilize e-commerce reports to segment and analyze their data, and discover relationships between their marketing campaigns, user engagement, and

Related Documents

  • Improved Essays

    Google Analytics is a set of affordable and reliable internet marketing tool especially for small business, and it combines various featured applications that are useful for improving internet marketing management. It would definitely assist small business manager through enhance the performance of websites and apps whether they want to increase sales or attract more customers. Google Analytics has three major tool sets that used for data collection and management; data analysis, visualization and reporting; and data activation. Data collection and management with Google Analytics provides a single, comprehensive view of the customer that can be customized for special needs and shared across the organization. In the case of discussing the utilization…

    • 743 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Ecommerce businesses must introduce a custom-built mobile app to increase their sales & promote services across various online channels. In other words, it will be favorable to go for shopping app development to reach out prominent customers in the marketplace and let them explore an online store to find their favorite product in few clicks. Ecommerce app development maximizes the chances to retain customers for a long…

    • 838 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Google Plus Case Study

    • 734 Words
    • 3 Pages

    Ecommerce business strategies: Google Plus for Business Marketing Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search. Why do you need a Google Plus profile? Now that you had a glance on this social media let us look at the main tools to use it for your business.…

    • 734 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Using these analytics, it helps us to determine the pros & cons of the site, which further helps us to follow the right track for a successful website. Importance of Google Analytics Google Analytics is very important tool for digital marketing that allows us to measure the results of individual campaigns in real time, then compare the data with historical periods. Analytics provides us with the data from all channels that are directing traffic to our website, including: - • Organic Search (SEO) • Paid Search (PPC) • Social Media • Referrals (Back Links) • Direct Traffic Monitoring all the platforms allows us to review what is working well in terms of advertising, and what isn’t. Placing all the data in one tool makes it easy to compare the different channels. Analyze Google Analytics Data to Increase Sales in a specific…

    • 1256 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The new market winners will be the companies that excel at identifying and engaging with their customers’ influencers across the Social Web” (p. 9). Paul is correct. Businesses must learn how to adapt to, and how to use social media and the web to their advantage. It may be difficult for businesses to adjust at first, but with the right steps, any business can learn how to use social media to be successful. Davidson (2014), interviewed Harvard professor Mikolaj Piskorski, who researched social media and how it helped businesses develop (p.40).…

    • 1130 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Local SEO Case Study

    • 1187 Words
    • 5 Pages

    This can be done by going to Google places which enables you to create a business page. On this business page, you are able to put in vital information about your business, including your contact information, hours of operation and physical address. In addition, you can place your website under a specific category, making it easier for people to find you. What all this does is optimize your placement when people are searching for information. Normally, when searching for a phone number for example, the first results you will see take on the appearance of business cards at the top of the search results.…

    • 1187 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Web Analytics

    • 1096 Words
    • 4 Pages

    According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik “Web Analytics is the analysis of qualitative and quantitative data from your website and the competitors’, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).” So, Web analytics is the estimation, gathering, examination and reporting of web information to understand and advance web use. With web analytics one can understand the site behavior and use that to analyze and come to such insights which can increase their revenue, customer satisfaction and loyalty. It is also helpful in analyzing the…

    • 1096 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Local Search Marketing Local Search Marketing is designed to boost the presence of you company in local search results. Google uses intricate algorithms to decide how valuable a website is, and its content, for the specific keywords. This ensures that the website that appears on the first page are the more relevant to people searches. The better your content and the more targeted it is for your key search terms the more likely your website will rank. There are hundreds of key elements that determine where a website ranks.…

    • 832 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The firm has the most beneficial small Business Marketing Automation Tool to help you take your business to the next. Their software solutions can assist you contend with even bigger businesses as the software tools are going to greatly boost your business email marketing and reputation. Besides owning a website for your business, it is also very critical for the small business to engage marketing and advertising solutions to get more buying web traffic as well as generate targeted leads to their web resource. This will help you get more clients, maintain your business and build reputation within the market and also, you will be able to stay ahead of your competitors. Advantages of marketing automation for small enterprise There are lots of benefits to working with marketing automation for small enterprise and we will emphasize some of the basic ones below that you can take advantage of: • Time Saver Everyone understands that time is a vital factor in business.…

    • 1010 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Magento Case Study

    • 713 Words
    • 3 Pages

    With Magento development services of Velocity, you can achieve powerful sitemaps for your online store. 301 Redirects- “404- Not found” page error is an error message which gets displayed when a user fails to get access to the web page he/she is looking for. It gives a bad user experience that affects customer engagement and sales. However, it is known that redirecting users to another product page is a good idea from SEO perspective that can help generate sales. This will also help in retaining high online visibility on different search engine result pages (SERPs).…

    • 713 Words
    • 3 Pages
    Improved Essays