Zulily Case

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When I think of my B2C company who is active on social media, I decided on Zulily. A designer look fashionable clothing which focusses on online marketing campaign that really drives their products and personally always catches my attention. This immediately perked my interest into short analysis as a B2C case study.

Zulily engages with the consumer over Facebook. Zulily doesn't just promote their product by ads, but present a savings that encourages the consumer to click and find out more. Zulily focuses on designer look dresses on a affordable cost. The company does a really great job at catering to their audience by reducing the cost.

Zulily are very active on their website and their eye catching advertising and promotions are the strongest

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