Generating Grounded Theory For Tourism And Hospitality Management

1284 Words Mar 6th, 2016 null Page
3. Journal Article - Connell, J., & Lowe, A. (1997). Generating Grounded Theory from Qualitative Data: The application of inductive methods in tourism and hospitality management research. Progress in Tourism and Hospitality Research, 3(2), 165-173.

3a. Description - The goal of the research was to critically assess how researchers can use the ground theory research methodology in tourism and hospitality management settings (Connell & Lowe, 1997). The underlying paradigm in the article is interpretivist philosophy known as naturalistic inquiry (Connell & Lowe, 1997). A naturalist views the world as social constructed and the researcher must get close to the data and recognize interaction between the data and data collection methods (Connell & Lowe, 1997). The primary data collection approach was in-depth interviews (Myers, 2013) with managers of UK hotel franchises. The approach used to categorize and analyze the data was open coding (Myers, 2013; Connell & Lowe, 1997), which entails fracturing of the data by isolating events (Connell & Lowe, 1997). The unit of analysis was an international hotel company. The approach used for each of the building blocks in the qualitative research design model (Myers, 2013) for the tourism article is shown in Figure 3.

3b. Critique - Connell and Lowe (1997) provide a comprehensive literature review of grounded theory and inductive qualitative research (Pratt, 2009) and the application of these methods to the internationalization of the…

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