August 23, 2013
University Of Phoenix
McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked …show more content…
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Customer service for both restaurants has devolved into menu wars. With a desire to satisfy and attract the largest percentage of the fast food buying public, each consistently introduces "new" menu items. Usually these "new" items are slightly altered versions of rival restaurant's choices. For example, McDonalds has its cult classic, The McRib. Time’s Business & Money section ran an article in May of this year discussing Burger King's version of this popular sandwich. "The battle for the boneless rib sandwich supremacy is on..." ran the title of the article. Burger King introduced its version of the McRib just this summer and, like McDonalds, has it available for a limited time only. This "limited time only" strategy seems to work well for both