Food Essay

1207 Words Apr 6th, 2014 5 Pages
McDonalds And Burger King Compare And Contrast Draft
Ariel Mosebar
August 23, 2013
Judy Rottsolk
University Of Phoenix

McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked
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to announce that it limits sodium in advertised kids meals." They want you to know they prepare your food with your health in mind. Burger King's links focus on calories and nutritional requirements. McDonald's website also wants you to believe they have your health uppermost in mind, but they emphasize ingredients, not calories and sodium levels. "Our goal is quality food above all else. From the potatoes that become World Famous Fries to the fresh produce in our salads and the 100% pure beef in our burgers, we’re committed to serving you the very best." They provide a link to their partners; the farms that provide the ingredients for their food.
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Customer service for both restaurants has devolved into menu wars. With a desire to satisfy and attract the largest percentage of the fast food buying public, each consistently introduces "new" menu items. Usually these "new" items are slightly altered versions of rival restaurant's choices. For example, McDonalds has its cult classic, The McRib. Time’s Business & Money section ran an article in May of this year discussing Burger King's version of this popular sandwich. "The battle for the boneless rib sandwich supremacy is on..." ran the title of the article. Burger King introduced its version of the McRib just this summer and, like McDonalds, has it available for a limited time only. This "limited time only" strategy seems to work well for both

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