The objective of feminine magazine advertisements of the 1950s seemed to be depicting women as followers rather than leaders, essentially reminding the reader that a woman’s role was a means to find a man and that the prime purpose of a woman at work was to assist in a man’s success. Females were examining each others bodies in components; Does she have slim hips? Sexy feet? Long legs? Similarly, the face became a mask and body became an object. The “sex object” manifests conventional beauty with no wrinkles, scars, blemishes or pores. Primarily she is a mannequin; young, tall and thin. The mannequin possesses no profoundness or entirety. She is encouraged to stay young for as long as possible, as “innocence is sexier than you think” (Love’s
