Family Life Instructional Video Analysis

1600 Words 7 Pages
Following World War II, women of the 1950s spent most of their time in the home. After a large group of men returned home from the war, they began to start families. This period is referred to as The Baby Boom. The Baby Boom was a period in which 76.4 million babies were born between the years 1946 and 1964 (“Baby Boomers”). With so many babies born to these households, women had little choice other than to stay home with their children. The domestic life became extremely common for women of the 1950s. Women were to say home with the children and take care of the housework, including cooking, cleaning, laundry, and various other household chores. Although we can see through an analysis of the “Family Life Instructional Video,” women in the …show more content…
This common way of life for women of the post-war era could be seen in advertisements during the mid-1900s. The “Two Ford Freedom” ad from 1955 shows a woman who does not have a job to attend, only her husband does. She is stuck at home during the day, doing her house duties, until the couple decides to invest in a second vehicle. This advertisement shows that most women of the Post-War era were not included in the work force, they were primarily responsible for house duties and the taking care of the family. However, as we see in this ad, the wife could also go out for appointments, shopping, and other activities, after their purchase of a second vehicle. The “Two Ford Freedom” ad also sheds light on the fact that the Post-War era was experiencing a boom in the economy. Women like the one in this ad were able to go on outings to shop and enjoy other leisure activities. It is also clear that the economy was experiencing an upturn because the family depicted in this ad, was able to afford an additional vehicle, something many families could not afford before or during World War …show more content…
Television shows such as “I Dream of Jeannie,” more specifically the episode, “The Americanization of Jeannie” shows exactly this. Jeannie, the main character tells her “master” that she has been, “studying the emancipation of the modern woman.” This episode shows that during this period, women were joined in a movement to reach emancipation, to free themselves from the image society had created of them. As Jeannie has been studying the emancipation of the modern woman from a magazine, she is learning how to break free, just as many women of this period were. Jeannie tells the man she is living with, “Lesson two: you must be independent, self-reliant, unpredictable, without seeming obvious.” These depict the obvious goals of women during this time period, looking to step out from under their husbands and show society their independence and

Related Documents