Sheila Hardy's I Love Lucy Job Switching

Great Essays
During the 1950's, life was centered on the family and domestic duties for women. Women were encouraged to stay at home, raise children, cook, clean, and care for their husbands. However, some women challenged traditional values and stayed in the workforce. Many women in the 1950's suffered with pain, sorrow, and difficulties that didn't allow them to prosper or reach their academic goal and success. Although, some women worked outside of the house, they were usually paid less than men for performing the same work and were often employed in low-status positions. In the American television series, I Love Lucy "Job Switching" (1952) directed by Marc Daniels, is about how females fail to work outside of the house and men fail to work inside the …show more content…
They were the ones seen in the kitchen preparing foods for breakfast, lunch, and dinner. They also had to clean the house, doing the laundry, ironing, and grocery shopping. Although, women were not able to do shopping from one place. The author Sheila Hardy reveals the daily routine for 50’s housewife in her writing using this film cartoon to express her ideas. Hardy wrote at that time that books, magazines, films, and television programs worked hard to reinforce the idyllic picture of the perfect housewife, who take care of the home, raised the children, cooked nutritious meals. Also, were encouraged to find out when their husband was going to return from work, ensuring that they had “bathed, perfumed, and dressed in smart, clean clothes, complete with fresh frilly apron, ready to spend time with their husband"(Hardy). However, this shows consumerism during the 1950’s. The buying of products and selling item was the main concern for popularity for business companies, In addition, women were involved in advertising as business companies thought that the beauty of women attracted many people to buy their products. However, women were independent doing all the housework on their own. However, women still managed to look fashionable and beautiful which was a stereotype in the 1950’s. Keeping a immaculate home and perfect appearance was an ideal most women were not able to

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