Essay External and Internal Environment Analysis

1550 Words Jul 18th, 2013 7 Pages
External and Internal Environmental Analysis
This environmental analysis will provide a complete external environmental scan designed to provide RoyalBlu Invites with the tools needed to identify the organizations strength and weaknesses. Furthermore, including an assessment of the company resources. This analysis will assess the organization competitive position and possibilities of growth. An explanation of how the external environment affects RoyalBlu Invites structure and organizational performance.
External Environmental Factor
RoyalBlu Invites believes the best way to capture a market is through an external environment analysis of the areas for future markets. Our strategic planning team constantly tracks the flow of events and
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Mobility Weakness
1. Capital for implementation of projects
2. Project Managers buy in
1.Demand of project managers
2. Certified Project Managers Opportunities – Strengths
1. Expand in other states
2. remote skilled project managers Opportunities- Weakness
1.Reputation on the business
2. Providing Project Manager with certified skills
1. Not enough managers to cover the market demand
2. Competitors with the capital to implement larger projects Threats- Strengths
1. New competitors
2. Capabilities to recruit Threats- Weakness
1.Local and state laws
2.Competitive capital

SWOT assessments are prepared in different ways. RoyalBlu has decided to create this assessment to have clear understanding of where and when to implement this matrix to provide short-term and long-term success. “Opportunities and threats are often external to the firm and cannot always be anticipated. Weaknesses and strengths are more often internal and therefore more with in reach of being measured and fixed” (Nickels, McHugh, & McHugh, 2010). Affective leadership skills from RoyalBlu management will also ensure that the SWOT analysis will benefit the company in the productive and profitable way.

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