The profits generated selling automobiles that are designed and built in the United States goes in several different directions. The amount …show more content…
Every year they sponsor sporting events, beautify parks, and have a drive to generate monies for charities. In most cases they commit to match each charitable contribution dollar for dollar. The money generated by these campaigns goes to any charity the donor likes such as UNICEF, the American Cancer Society, or Doctors without Borders. Since 1991, the year the company started tracking its various charitable giving, it has exceeded $550 million total in philanthropy. Toyota started a special program called 100 Cars for Good in 2011. The basis of that program is helping the non-profit organizations who could use an automobile get the car they need. In order to get more customer interest in the program they have the voting take place in public on Facebook. The organizations that are in the running and do not win a car still win. $1,000.00 is donated to help them with whatever their most pressing need is. “Charity is nothing new to Toyota”, says Michael Rouse, the company's vice president of diversity, philanthropy, and community affairs. “It's been giving to organizations in need since the mid-1980s’ (Wilson, …show more content…
The respondents to the Harris Poll say that it is important for them to have a vehicle designed in America, built by Americans, and distributed in the United States. It is a source of patriotism for them to make such a purchase. The AALA labels that tell so much about the origins of a vehicle, or which give its family tree, tell the tale better than any writer could. What Toyota proudly displays on the AALA label comes from a rich history of learning what it takes to be successful in the United States. They purchased a dealership and sold a car that metaphorically fell flat on its face. They reviewed the situation, and using the Toyota Production System (TPS), a production system they have made world famous they Kaizened (constant improvement) the problems, eliminated Muda (waste), and more importantly they listened to what the buyers