According to Verizon, they use a traditional corporate structure. This includes CEO, CFO, CMO, CCO and CSO. Lowell C. McAdam is the chairman and chief executive officer (CEO) of Verizon Communications. Lowell helped Verizon Wireless gain complete ownership of their company by purchasing Vodafone’s forty-five percent stake (Verizon, 2015). Francis J. Shammo is the executive vice president and chief financial officer (CFO) for Verizon Communications. His responsibilities are financing, planning strategies and exchanging in financial services (Verizon, 2015). Diego Scotti is the executive vice president and chief marketing officer (CMO) for Verizon Communications. He plays a critical role in making Verizon’s brand more recognized. James J. Gerace
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For family income, Verizon Wireless is the most profitable wireless communications provider in the United States. Their objective is to continue their strong business strategy of global differentiation (Roksana, 2008). Verizon’s focus is to provide high-quality service that is designed to meet the growing needs of the customers. Verizon covers the majority of people in America. Verizon offers “BroadbandAccess” to business people or individuals. This offer is good for people who are traveling to other states, since it is offered in airports. Verizon is different from their competitors by providing the highest network quality, improving their data transmission and they continue to expand the wireless data (Nelson, 2004). Finally, the firm focuses on efficiency and satisfaction rates in customer service, distribution or product development …show more content…
Verizon offers a video-driven triple-play residential service bundle (Vilana, 2009). When subscribers acquire to get this bundle, they get high speed Internet, phone service and online visibility of the NFL brand. The reason of why this is different from other companies is that the online viewing of NFL lets the viewers have access to various camera angles. There are four camera angles and the person can view one or both at the same time. So, this really gives Verizon a competitive advantage over other companies. Unlike its competitors, Verizon has its only local channel. This is not only a news channel (although Verizon does offer this), but Verizon also offers other content too. Some of the features are regional traffic, weather, original programming, local sports coverage and local news (Vilana, 2009). Overall, this feature is pretty unique, because it does not only represent Verizon as a phone company. It shows that Verizon can go into different markets such as television or
For family income, Verizon Wireless is the most profitable wireless communications provider in the United States. Their objective is to continue their strong business strategy of global differentiation (Roksana, 2008). Verizon’s focus is to provide high-quality service that is designed to meet the growing needs of the customers. Verizon covers the majority of people in America. Verizon offers “BroadbandAccess” to business people or individuals. This offer is good for people who are traveling to other states, since it is offered in airports. Verizon is different from their competitors by providing the highest network quality, improving their data transmission and they continue to expand the wireless data (Nelson, 2004). Finally, the firm focuses on efficiency and satisfaction rates in customer service, distribution or product development …show more content…
Verizon offers a video-driven triple-play residential service bundle (Vilana, 2009). When subscribers acquire to get this bundle, they get high speed Internet, phone service and online visibility of the NFL brand. The reason of why this is different from other companies is that the online viewing of NFL lets the viewers have access to various camera angles. There are four camera angles and the person can view one or both at the same time. So, this really gives Verizon a competitive advantage over other companies. Unlike its competitors, Verizon has its only local channel. This is not only a news channel (although Verizon does offer this), but Verizon also offers other content too. Some of the features are regional traffic, weather, original programming, local sports coverage and local news (Vilana, 2009). Overall, this feature is pretty unique, because it does not only represent Verizon as a phone company. It shows that Verizon can go into different markets such as television or