Ethical Problems Of Market Research Essay

944 Words 4 Pages
1. Ethical Problems in Market Research
Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs. It is used to establish which portion of the population will or does purchase a product, based on age, gender, location, income level, and many other variables. This research allows companies to learn more about past, current, and potential customers, including their specific likes and dislikes. With market research, businesses can make decisions based on the responses of the market, leading to a better understanding of how the business has to adapt to the changing market. Internet and the popularity of social networking helps Market researcher to find the information easier. a researcher has the responsibility to treat respondents fairly in a research study and has a responsibility to the client to gather accurate, reliable information. But, market research can have ethical issues because of the researchers. Unethical market research can affect the lives of consumers, clients, researchers, and society.

One of the biggest issues would be approaches to privacy.
Privacy and confidentiality include financial, medical, political, governmental and legal issues, among others. The first issue involves not letting the participants know that they have the right to refuse any questions they feel is private. Participants think it is their obligation to answer anything the investigator asks them and later when…

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