Estee Lauder Essay
1.0 Overview (Chronology)
Estee Lauder, the founder of what is now a major cosmetics empire, started her business with a single jar of face cream that was mixed by her uncle, a chemist. Today, based in New York City, Estee Lauder is a manufacturer and marketer of four cosmetics product lines, like skin care, makeup, fragrances, and hair care products. These products are sold in over 130 countries and territories under different brand names, such as Estee Lauder, MAC, Bobbi Brown, Clinique, Aveda and so on. The company has 26 brands and employs over 22,000 people worldwide.
A young entrepreneur named Estee Lauder founded that being young, beautiful and youthful are common thought and feel to everyone, man …show more content…
Estee Lauder Companies, Inc.
This collection of world-class names, the Group recently acquired several very innovative cosmetics companies that are targeting a new customer segment—five recently formed American companies and a French brand specializing in professional makeup products.
Mission that are given: • Provide customers (1) with innovative (4) cosmetic products of the highest quality (2). • Deliver outstanding services by treating each individual as we ourselves would like to be treated (6). • Create an environment that fosters personal growth and well being (5). • Build partnership with our suppliers, retailers and colleagues (9) based on fairness and trust (6). • Enhance our reputation of image, style and prestige (5). • Pursue profit, but never at the expenses of quality, service or reputation (5). • Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers (8). • Be responsible citizens in every community we serve (8).
This current mission is more to concern for survival, growth, and profitability. There are lack concern on the market, self concept and concern for employees. Mission should be clear and attractive. It also gives a first