D.Macro-environmental analysis by Chanel
Chanel No.5 has been the product with the greatest sales and lengthy history in the Chanel perfume business. This company keeps improving and advancing the corporate philosophy due to time changes to meet consumers’ ideal expectation. This part emphasizes on demonstrating the macro-environmental analysis by Chanel No.5
Political Factor
A political factor or legal factor refers to governmental policies which could include the preference and priorities of the Government, rules and regulations protect etc. Because of containing allergic ingredients, Chanel No.5 has been required to be re-formulated by European Union by using “Consumer Protecting Laws” which formulated to ensure the merited and justice …show more content…
Meanwhile, the conversion of lifestyles and family structure of Asians are started focusing on living in a nuclear family nowadays has advanced their spending on the luxury products. Therefore, the people who use their spending on Chanel not only the one who are belong to the higher class of people but also various classes of people.
Chanel’s products keep transforming due to cultural and social changes and it is a main element for building their long-term consumer loyalty. For example, there were some changes applied to the bottle of the perfume that a stronger with thicker edge of cap and an emerald cut were utilized on 1924.
The US fragrance market share started to decline on 1974. Nevertheless, the top position regained by Chanel No. 5 with tried creating distinctive market presence by removing Chanel No. 5 from discount drugstores. The innovate, constant and great achievement of the founder induced Chanel No.5 became a viral hit as it always be one of the world’s best-selling …show more content…
Based on the research, most of the consumers found out Chanel No.5 perfume through the media like television and the Internet whereas the advertisement is the most direct way to promote this product. The rate of exposure for an advertisement increases when it could be easily found on various websites. Thence, the growth of broadband and IT, are great sources as developing a foundation to reach the consumers expectation in advertising areas and it’s easier for people to purchase the products and being served via
Chanel No.5 has been the product with the greatest sales and lengthy history in the Chanel perfume business. This company keeps improving and advancing the corporate philosophy due to time changes to meet consumers’ ideal expectation. This part emphasizes on demonstrating the macro-environmental analysis by Chanel No.5
Political Factor
A political factor or legal factor refers to governmental policies which could include the preference and priorities of the Government, rules and regulations protect etc. Because of containing allergic ingredients, Chanel No.5 has been required to be re-formulated by European Union by using “Consumer Protecting Laws” which formulated to ensure the merited and justice …show more content…
Meanwhile, the conversion of lifestyles and family structure of Asians are started focusing on living in a nuclear family nowadays has advanced their spending on the luxury products. Therefore, the people who use their spending on Chanel not only the one who are belong to the higher class of people but also various classes of people.
Chanel’s products keep transforming due to cultural and social changes and it is a main element for building their long-term consumer loyalty. For example, there were some changes applied to the bottle of the perfume that a stronger with thicker edge of cap and an emerald cut were utilized on 1924.
The US fragrance market share started to decline on 1974. Nevertheless, the top position regained by Chanel No. 5 with tried creating distinctive market presence by removing Chanel No. 5 from discount drugstores. The innovate, constant and great achievement of the founder induced Chanel No.5 became a viral hit as it always be one of the world’s best-selling …show more content…
Based on the research, most of the consumers found out Chanel No.5 perfume through the media like television and the Internet whereas the advertisement is the most direct way to promote this product. The rate of exposure for an advertisement increases when it could be easily found on various websites. Thence, the growth of broadband and IT, are great sources as developing a foundation to reach the consumers expectation in advertising areas and it’s easier for people to purchase the products and being served via