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Ecoeduca In Chile: Advertisement Analysis

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The message conveyed is “Global warming is leaving many homeless.” It is a polar bear for Ecoeduca in Chile.The organization that promoted this image is Advertising Community Together (ACT), a nonprofit that promotes sustainability which was created by DRAFTFCB + IDB. However, the ideal target audience is all people on earth because it is global warming that affects sea levels, melting of glaciers, dry forests, and affecting the wildlife. It varies Earth’s climate of weather pattens long-term. The message in the ad is shocking because presents how animals and other species around the world are left with no home due to global warming. The ad uses imagery of man-made objects revealing how humans that are homeless compare to how toxic it can be,

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