Ecl in China Essay

914 Words Mar 23rd, 2011 4 Pages
ECL in China
Case Study

Problem Identification and Situational Analysis ECL is a multi-national corporation that continues to expand its core business as well as create opportunities for foreign divisions to influence the direction of the company in addition to bringing cohesion and unity throughout the workforce. ECL developed a division in China that allowed the company to integrate into the Chinese market but also presented it with issues it would need to manage successfully in order to progress in this venture. There are various cultural issues facing ECL in China. The first is the qualities not often seen in American industries and those are the obedience and humility among the Chinese workers. In the Chinese culture this is
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They want to keep to some of the traditional aspects of the Chinese culture for their employees but also want to teach them a little about US culture. This creates a team, a dynamic one and as the PMBOK points out that in order to develop a successful team an organization should “create a dynamic and cohesive team culture to improve individual and team productivity, team spirit, and cooperation, and to allow cross-training and mentoring between team members to share knowledge and expertise.” (PMBOK, 2008) “Groups provide a creative multiplier effect by tapping more information, more brainpower, and more insights.” (Engleberg & Wynn, 2010) Creating a group environment through cultural understanding and training will drive the company farther by integrating its corporate culture with the country culture and values of its Chinese workers. The cohesion that this will create can drive not only this division but create a viable model for future international endeavors. From the article it states that “ECL relied upon a combination of training and systems to mould Chinese workplace behavior.” (Ho, 2001) This seems to me while they have done things to infuse Chinese culture that there is also an attempt to maintain the culture of the society while keeping the values of the company. This is the underlying idea that would best fit the company and if they were able to succeed at that idea

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