Dunkin Donuts Is The World 's Largest Coffee And Baked Goods Chain

793 Words Sep 16th, 2015 4 Pages
Dunkin ' Donuts is the world 's largest coffee and baked goods chain. In business since 1950 and have been franchising since 1955, Dunkin’ Donuts serves more than 2 million customers a day. They sell 52 varieties of donuts, and more than a dozen coffee beverages, as well as bagels, breakfast sandwiches and other baked goods. Dunkin‘ Donuts‘ coffee heritage goes back more than 60 years -- something no other leading restaurant brand can match. Dunkin‘ Donuts sells more than 1.5 billion cups of hot and iced coffee globally every year. According to the NPD Group/CREST, Dunkin‘ Donuts serves the hottest traditional and iced coffee in America. In the highly competitive U.S. coffee market, Dunkin‘ Donuts is distinguished for brewing a superior guest experience. For six years running, Dunkin ' Donuts has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category. Dunkin‘ Donuts coffee is freshly ground, freshly brewed and freshly served. If not used within 18 minutes, Dunkin‘ Donuts coffee is discarded and a new carafe is freshly brewed. Dunkin ' Donuts uses 100 percent Arabica coffee beans and has its own coffee specifications, which are recognized by the industry as a superior grade of coffee. Based on Dunkin ' Donuts Quality (DDQ) specifications, coffee is milled and processed specifically for the company. Like creating a fine wine, there are countless step involved in producing coffee, and Dunkin‘ Donuts…

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