Every morning Americans’ takeout to Starbucks or Dunkin Donuts and grab a cup of coffee on their way to work, but at the same time, people really have no idea where the coffee they drink everyday originates from or who, how, where it’s produced. As the matter of fact, a farmer produces the coffee we drink on daily basis. According to the article “ The Coffee Connection”, Elizabeth Neuffer says, Behind every cup of a coffee Americans drink, there is a farmer like Santiago de la Rosa laboring to produce it’’.
The truth of the matter is coffee is dominated by multinational companies. Also, the price of coffee increases because it goes through many hands before it gets to the United States. However, the price of coffee is decreasing on the market …show more content…
On the other hand, fair trade buys and sells a product to a consumer. Fair trade is a non-profit organization based in the United States that certified other goods like coffee and chocolate and so on. According to the article the “Coffee Connection Elisabeth Nueffer says “Overseeing the effort is TransFair USA, a Oakland, Calif-base, not-for-profit group that maintains a registry of qualified small farmers and certified that roasters are paying the farmers a fair price”. These organizations make sure farmers that produce goods get a fair price for the products they grow because fair trade wants to make sure to bring a better quality of living for poor farmer that grow coffee and cut anxiety for the farmers. Some majority of American usually have no idea of the beverage source and have no idea that most of the coffee they drink each day pass through many …show more content…
In fact, people who buy cheap coffee are attracted to the price, but the people who grow get very little of that money. Not to mention, American are willing to pay over $2 for a cup of coffee, sometimes up to $5, but the same time farmers who produce are losing out. De la Rosa says, “The problem is that coffee sells at a high price there, say the sinewy, 65 –year-old farmer, waving a hand towards the United States. But here we suffer”. (Elizabeth Nueffer, the Coffee Connection). They have trouble buying food for themselves and sending their own kids to school. The farmer who grow coffee says the work is hard for them and they work long days in the coffee field for a little payment. “Farmers get less than 35 cents per pound and pickers less than 14 cents, according to industry statistics.” (Nueffer). According to the article,” Less is More,” Barbara Brandt discussed how the entire issue of competitiveness is suspect when it pits poorly treated workers in one country against poorly treated workers in another; and when the majority of economic power, anyway, is the control of enormous multinational corporation that have no loyalty to the people of any
The truth of the matter is coffee is dominated by multinational companies. Also, the price of coffee increases because it goes through many hands before it gets to the United States. However, the price of coffee is decreasing on the market …show more content…
On the other hand, fair trade buys and sells a product to a consumer. Fair trade is a non-profit organization based in the United States that certified other goods like coffee and chocolate and so on. According to the article the “Coffee Connection Elisabeth Nueffer says “Overseeing the effort is TransFair USA, a Oakland, Calif-base, not-for-profit group that maintains a registry of qualified small farmers and certified that roasters are paying the farmers a fair price”. These organizations make sure farmers that produce goods get a fair price for the products they grow because fair trade wants to make sure to bring a better quality of living for poor farmer that grow coffee and cut anxiety for the farmers. Some majority of American usually have no idea of the beverage source and have no idea that most of the coffee they drink each day pass through many …show more content…
In fact, people who buy cheap coffee are attracted to the price, but the people who grow get very little of that money. Not to mention, American are willing to pay over $2 for a cup of coffee, sometimes up to $5, but the same time farmers who produce are losing out. De la Rosa says, “The problem is that coffee sells at a high price there, say the sinewy, 65 –year-old farmer, waving a hand towards the United States. But here we suffer”. (Elizabeth Nueffer, the Coffee Connection). They have trouble buying food for themselves and sending their own kids to school. The farmer who grow coffee says the work is hard for them and they work long days in the coffee field for a little payment. “Farmers get less than 35 cents per pound and pickers less than 14 cents, according to industry statistics.” (Nueffer). According to the article,” Less is More,” Barbara Brandt discussed how the entire issue of competitiveness is suspect when it pits poorly treated workers in one country against poorly treated workers in another; and when the majority of economic power, anyway, is the control of enormous multinational corporation that have no loyalty to the people of any