Drinking Water Case Study

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 Hrudey, S. Hrudey, E. and Pollard, S., (2006), “Risk Management for Assuring Safe Drinking Water”, explained the concept that no water can ever maintain the absolute ideal standards thus no water can ever be called safe. Though the population usually wants 100% safe water the percentage of consumer who are ready to accept the flaws is not yet known what is also not clear also is what level of risk is acceptable to the consumers.

 Troy W. Hartley, (2006) , “Public Perception and Participation in Water Reuse”, this study had a three stage research method which was secondary data collection, workshop studies and primary data collection among water science management experts. It was found out that without no proper dialog among people and awareness
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It revealed that rapid filtration and chlorination are often unsatisfactory method of purification and poses a serious health risk.

 Sierra Club (2008), “Bottled Water: Learning the Facts and Taking Action”, exposed the fact that water shortage is also near the areas where bottling plants are setup as the entire water source is depleted and ground water is dried up.

 Max Liboiron, (2008) , “A Qualitative Study of the Culture of Water Consumption at New York University”, reveals the fact that though people are against bottled water on a whole they still prefer bottled water for its expected safety, convenience and availability.  Kotler (2008), “A Study on influencing factors of the consumer buying decision process of demographic (personal) and psychological factors”, stated that both psychological and demographic factors are responsible for personal choices to a large extent.

 Andey, S. and Kelkar, P., (2009) , “Influence of Intermittent and Continuous Modes of Water Supply on Domestic Water Consumption”, this research discussed upon the facts that how the consumer is dissatisfied due to irregularity and non availability of water and how the same effects the water
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Posnick, Sc.D. And Henry Kim, (2010) ,“Bottled Water Regulation and the Food and Drug Administration (FDA)”, it revealed that bottled water is treated as a food in FDA. It has certain allowable limits for all the minerals and chemicals added to provide disinfection. Also regulation for the labelling requirements to let the consumer know about the contents of the bottled water.

 Foote, Marina Leigh (2011), “Examining Reasons for Bottled Water Consumption: A Case Study in Pensacola, Florida”, reveals some important challenges associated with the consumption of the bottled water that over consumption leads to irreparable damage to the environment. Depletion of ground water sources and other sources as well is a cause of concern. The behavioural shift of consumers to bottled water from tap water is also responsible for the same. Since the area studied is the worst of all for tap water the shift of consumers to bottled water due to common preferences of better quality is

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