I. Introduction
When developing a marketing research project, we brained stormed and came up with the conclusion of wanting to develop a marketing research project along the lines of the food industry. Each individual in the group works at different restaurants, with different a different work environment, offering of food, staff and customer service, and cost. Those three major factors are key elements of a successful restaurant.
A successful restaurant has an environment that matches the food it is serving and the customers it attracts. A restaurant that focuses on selling fun and colorful pizzas to children should have an environment that’s colorful and exciting. A restaurant that focuses on selling upscale food should create an environment …show more content…
Specific:
Does cost in food alter/change/conveniences the opinion of student’s taste in food?
Does overall appearance in the food alter/change/conveniences the taste in food?
Does the name, brand, logo, “special ingredients” alter/change /conveniences the taste in food?
IV. Research Method
This study was made to describe how people’s perspective of food and taste are determined by those three key factors. Rosemont students believe that the school cafeteria food isn’t tasteful, organized, and appealing to the students. By conducting an experiment where we take the same food, change the appearance, brand/logo/company of food, and cost of food and see if that will alter/change/conveniences the student’s opinion on taste.
Survey will be the tool used for the data collection. A questionnaire will comprise of close-ended questions, rating of foods, and which food was taster and why. Collecting the data and having a sample size we can determined whether or not if cost, appearance, and environment alters/changes/conveniences the taste of …show more content…
Sample cost
Out of the 30 participates 10 were females and 20 were males. On a scoring scale from 1-5 ranging the price from expensive to not expensive. This had a minimum between 2-3 and a maximum rating over 4. For the 12.5 participates had a minimum between 1 and a maximum at 4. Stating that 40% of participates had a score of a rating of 4 on the cost of the food.
Count of Rating Sample Cost (1-5) Column Labels
Row Labels FR GR JU SN SO Grand Total
5 4 1 4 3 3 15
2 2 1 3
3 1 2 3
4 2 1 2 5
5 1 1 1 1 4
12.5 3 1 4 5 2 15
1 1 2 1 1 5
2 1 1 2
3 1 1 2
4 1 1 3 5
5 1 1
Grand Total 7 2 8 8 5 30
Out of the 30 participates 7 were freshman, 2 were graduates, 8 were juniors, 8 were seniors, and 5 were sophomores. The costing sample was rated from 1 very expensive to 5 not expensive at all. In the data, we found that majority voted in favor of the 12.50 cake being expensive, while the 5-dollar cake was inexpensive. For 5 the minimum was 2-3 and the maximum was a 4. While the 12.5 minimum was a 5 and the maximum was between 1 and 4. Which is a shocking discovery. Our group believed that 12.50 dollars was an expensive price, but some participates believed
When developing a marketing research project, we brained stormed and came up with the conclusion of wanting to develop a marketing research project along the lines of the food industry. Each individual in the group works at different restaurants, with different a different work environment, offering of food, staff and customer service, and cost. Those three major factors are key elements of a successful restaurant.
A successful restaurant has an environment that matches the food it is serving and the customers it attracts. A restaurant that focuses on selling fun and colorful pizzas to children should have an environment that’s colorful and exciting. A restaurant that focuses on selling upscale food should create an environment …show more content…
Specific:
Does cost in food alter/change/conveniences the opinion of student’s taste in food?
Does overall appearance in the food alter/change/conveniences the taste in food?
Does the name, brand, logo, “special ingredients” alter/change /conveniences the taste in food?
IV. Research Method
This study was made to describe how people’s perspective of food and taste are determined by those three key factors. Rosemont students believe that the school cafeteria food isn’t tasteful, organized, and appealing to the students. By conducting an experiment where we take the same food, change the appearance, brand/logo/company of food, and cost of food and see if that will alter/change/conveniences the student’s opinion on taste.
Survey will be the tool used for the data collection. A questionnaire will comprise of close-ended questions, rating of foods, and which food was taster and why. Collecting the data and having a sample size we can determined whether or not if cost, appearance, and environment alters/changes/conveniences the taste of …show more content…
Sample cost
Out of the 30 participates 10 were females and 20 were males. On a scoring scale from 1-5 ranging the price from expensive to not expensive. This had a minimum between 2-3 and a maximum rating over 4. For the 12.5 participates had a minimum between 1 and a maximum at 4. Stating that 40% of participates had a score of a rating of 4 on the cost of the food.
Count of Rating Sample Cost (1-5) Column Labels
Row Labels FR GR JU SN SO Grand Total
5 4 1 4 3 3 15
2 2 1 3
3 1 2 3
4 2 1 2 5
5 1 1 1 1 4
12.5 3 1 4 5 2 15
1 1 2 1 1 5
2 1 1 2
3 1 1 2
4 1 1 3 5
5 1 1
Grand Total 7 2 8 8 5 30
Out of the 30 participates 7 were freshman, 2 were graduates, 8 were juniors, 8 were seniors, and 5 were sophomores. The costing sample was rated from 1 very expensive to 5 not expensive at all. In the data, we found that majority voted in favor of the 12.50 cake being expensive, while the 5-dollar cake was inexpensive. For 5 the minimum was 2-3 and the maximum was a 4. While the 12.5 minimum was a 5 and the maximum was between 1 and 4. Which is a shocking discovery. Our group believed that 12.50 dollars was an expensive price, but some participates believed