Do your customers love Instagram?
Are you running effective ad campaigns on the social media channel?
Upgrade your Instagram advertising to generate more brand awareness and boost sales.
Here are six tips to create better Instagram ads for your business.
1.Target the Right Audience
Reaching the wrong consumer base isn’t helpful for business. It’s actually a waste of time.
So, before digging deep into your budget, figure out your target audience.
That means working with your team to create buyer personas. Learn their likes, dislikes, and buying habits.
“If you create an ad for a specific audience, you need to make sure that it will be seen by only that audience. For example, if you create an ad geared toward working moms, you don’t want it to be shown to high school students,” writes Ross Simmonds, founder of Crate. …show more content…
Find out what people are saying about your brand.
So, pay attention to the feedback. It can help with revamping your ads or even your services.
5. Schedule at Optimal Times
It cost money to implement ad campaigns. And you don’t want to waste your budget.
Therefore, analyze internal data to learn when your customers hang out on Instagram.
Maybe it’s Tuesdays at noon and 5pm. If so, be sure to post ads during those peak times.
Katie Carlson, contributing author at ReadyPulse, writes:
“In order to be successful on Instagram you have to participate on the platform regularly, not just when you feel like it. [S]pend time preparing meaningful ad posts and work them into your schedule to create a natural flow that aligns with your brand.”
Recognize your consumers’ social media habits. And use that information to boost ad engagement.
6. Create a Call-to-Action
What’s the purpose of your ads? What do you want customers to
Are you running effective ad campaigns on the social media channel?
Upgrade your Instagram advertising to generate more brand awareness and boost sales.
Here are six tips to create better Instagram ads for your business.
1.Target the Right Audience
Reaching the wrong consumer base isn’t helpful for business. It’s actually a waste of time.
So, before digging deep into your budget, figure out your target audience.
That means working with your team to create buyer personas. Learn their likes, dislikes, and buying habits.
“If you create an ad for a specific audience, you need to make sure that it will be seen by only that audience. For example, if you create an ad geared toward working moms, you don’t want it to be shown to high school students,” writes Ross Simmonds, founder of Crate. …show more content…
Find out what people are saying about your brand.
So, pay attention to the feedback. It can help with revamping your ads or even your services.
5. Schedule at Optimal Times
It cost money to implement ad campaigns. And you don’t want to waste your budget.
Therefore, analyze internal data to learn when your customers hang out on Instagram.
Maybe it’s Tuesdays at noon and 5pm. If so, be sure to post ads during those peak times.
Katie Carlson, contributing author at ReadyPulse, writes:
“In order to be successful on Instagram you have to participate on the platform regularly, not just when you feel like it. [S]pend time preparing meaningful ad posts and work them into your schedule to create a natural flow that aligns with your brand.”
Recognize your consumers’ social media habits. And use that information to boost ad engagement.
6. Create a Call-to-Action
What’s the purpose of your ads? What do you want customers to