Intercultural business communications EMUNI University
International business and company strategy
Culture and Global Marketing:
Culture is the way that we do things. Culture could relate to a country, a community, or an organization and it includes all that we have learned in relation to values and norms, customs and traditions, beliefs and religions. Also, we should be aware of the culture affect among the international traders and global marketing.
"Global Marketing is a result of a global approach to international marketing. Rather than focusing on country markets, that is, the differences due to the physical …show more content…
Therefore, to develop a successful marketing strategy for a company must take into consideration the cultural influences of the society where a new product is being introduced.
Thus, Cultural awareness should be applied in every aspect of marketing such: selling, advertising and promotion of products, language, the lifestyle and the behavioral patterns of the people. Therefore, culture is a meta-language central to the marketing process.
Culture and consumer behavior:
Hierarchy of needs
Successful marketing motivates a prospective client to purchase the product or service you are selling. One of the most effective ways to achieve this is to appeal directly to one or more of his basic needs and Shape priority of demand across product types.
Intercultural business communications EMUNI University
Maslow’s Hierarchy of Needs:
Maslow's hierarchy identifies five primary areas of needs experienced by most humans. Beginning with physiological, or basic life survival, needs, the
International business and company strategy
Culture and Global Marketing:
Culture is the way that we do things. Culture could relate to a country, a community, or an organization and it includes all that we have learned in relation to values and norms, customs and traditions, beliefs and religions. Also, we should be aware of the culture affect among the international traders and global marketing.
"Global Marketing is a result of a global approach to international marketing. Rather than focusing on country markets, that is, the differences due to the physical …show more content…
Therefore, to develop a successful marketing strategy for a company must take into consideration the cultural influences of the society where a new product is being introduced.
Thus, Cultural awareness should be applied in every aspect of marketing such: selling, advertising and promotion of products, language, the lifestyle and the behavioral patterns of the people. Therefore, culture is a meta-language central to the marketing process.
Culture and consumer behavior:
Hierarchy of needs
Successful marketing motivates a prospective client to purchase the product or service you are selling. One of the most effective ways to achieve this is to appeal directly to one or more of his basic needs and Shape priority of demand across product types.
Intercultural business communications EMUNI University
Maslow’s Hierarchy of Needs:
Maslow's hierarchy identifies five primary areas of needs experienced by most humans. Beginning with physiological, or basic life survival, needs, the