Cultural elements have different definitions, including 73 "Cultural …show more content…
First, the level of education affects the size and level of the market. In one country with a high level of education, the demand for and consumption of commodities is higher from that of a less-educated country. Second, education levels affect marketing research. If one country has a high illiteracy rate, it is difficult for the enterprises to effectively exchange information with respondents and to obtain valid data during the marketing research. Third, the level of education affects product strategy. In general, in the social life of education in more developed countries, the nationals have higher requirements on the inherent quality, appearance and services of products, while the markets with lower education tend to require products that are simple in technology and easy to use. last but not least, education levels influence sales promotion strategies. In countries which have higher levels of education, locals are more sensitive and receptive to new products. In the opposite, the people who from low education areas maybe reject new