The Influence Of Market Culture And Consumer Culture

Superior Essays
Familiar terms such as “progress“, “freedom“, “prosperity“, “productivity” and “equality” have seemingly altered American society. Although they live in a nation that has the highest GDP in the world, most Americans are not able to truly afford what they need. The influence of the market stresses that everything is for sale and that we need to push to get all that we can. The social market has ultimately diluted the real values of American and created new norms for society.
“Land of the free”, “American dream“, “land of opportunity“, and all similar phrases of promotion give the impression that America is place where opportunity is limitless. Although America does have many wealthy people, why is it that they are so unhappy at work, at home and in their personal relationships? The Market culture has influenced us and caused
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We give certain things meaning separate from their purpose. Consumers are continually spending regardless of how much they already possess. We have fallen into a social norm where the “luxuries of today are the necessities of tomorrow.” This obsession has created the change of the “needs” factor into “wants”.
Scapegoating is one reason this problem still exists. No one wants to take accountability or responsibility for what is happening -- everyone is pointing the finger at one another. Both sides of the political spectrum blame each other for the results of today.
Social Structure- we all feel it is more important to be successful, to have nice things, yet we never have enough, always want to consume more while never being content with what we have. All this drive us to sacrifice the most important things in life, such as family, friends and enjoying life in general. The market culture has driven this structure,while society has fallen into its trap. Countervailing institutions have died out while the market has become more influential and gained more

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