Chinese strategic culture
It is very hard to define the meaning of strategic culture. According to Andrew Scobell, it is a persistent system of values held in common by the leaders or group of leaders of a state concerning the use of military force (Scobell 1999). Strategic culture consists of common beliefs, cultural assumptions, and behavior of individuals, based on shared experience and collective identification of a group’s relationship (Delios and Henisz, 2003). Research by Nisbett (2003) provided evidence that social differences between different cultures have an influence not only on beliefs, but also on the way of thinking. Group organization, behavior of individuals and the values of every person could be easily differentiated according to the cultural origin …show more content…
According to Bond (1986) the variety of impressions of others, relationship between audience and identity, counter-aggression and attribution represent the culture with high group responsibility. That is why the strategy should be a key issue to define critical success factors. The point of this article is to describe the impact of culture on the strategic preferences in international markets. Zhang (2002) states that cultural realism could be described through the history of heroes of Chinese literature, where he compares mythological heroes with those who really existed in history. In his opinion virtue and violence could be ideal instruments of ancient Chinese strategists. In the case of modern times it could be interpreted as a strong spirit and a strong leader. Coming back to another great book in Chinese literature, Sun Tzu, The Art of War (Griffith, 1963) execution of strategy should be more fluid and responded very quickly according to the changing conditions of whole strategic situation. The book describes five elements listed below in table
It is very hard to define the meaning of strategic culture. According to Andrew Scobell, it is a persistent system of values held in common by the leaders or group of leaders of a state concerning the use of military force (Scobell 1999). Strategic culture consists of common beliefs, cultural assumptions, and behavior of individuals, based on shared experience and collective identification of a group’s relationship (Delios and Henisz, 2003). Research by Nisbett (2003) provided evidence that social differences between different cultures have an influence not only on beliefs, but also on the way of thinking. Group organization, behavior of individuals and the values of every person could be easily differentiated according to the cultural origin …show more content…
According to Bond (1986) the variety of impressions of others, relationship between audience and identity, counter-aggression and attribution represent the culture with high group responsibility. That is why the strategy should be a key issue to define critical success factors. The point of this article is to describe the impact of culture on the strategic preferences in international markets. Zhang (2002) states that cultural realism could be described through the history of heroes of Chinese literature, where he compares mythological heroes with those who really existed in history. In his opinion virtue and violence could be ideal instruments of ancient Chinese strategists. In the case of modern times it could be interpreted as a strong spirit and a strong leader. Coming back to another great book in Chinese literature, Sun Tzu, The Art of War (Griffith, 1963) execution of strategy should be more fluid and responded very quickly according to the changing conditions of whole strategic situation. The book describes five elements listed below in table