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Nintendo have recently expanded their market targeting specifically women and the over 25s.
Geo-demographic can be defined by combining the above two segments. This particularly helps organisations to understand how and where their customers live.
Behavioural segmentation takes into account the buyers relationship with the product. Factors such as benefits sought, usage rate, loyalty, attitudes and buyer readiness all come into behavioral segmentation.
Multivariable segmentation refers to using a number of different variables and types of segmentation to develop a rich profile of a target group of customers. Nintendo undertake this process to access any underlying target market.
Psychographic segmentation is also known as lifestyle segmentation. Psychographics go deeper than other variables and attempt to engage the customer on more of an emotional level. ‘The term lifestyle is used in its widest sense to cover not only demographic characteristics, but also attributes to life beliefs and aspirations’ (Brassington and Pettitt 2008, p.205) With this in mind the marketer can make calculated assumptions about a lifestyle group’s …show more content…
This is also the stage where profits begin to rise quickly, in many cases this can be due to repeat purchases, but in the case of the Nintendo Wii it is likely to be due to reputation and widespread promotion and awareness. Competitors will often try to combat an organisations product during its growth by releasing a similar product at a cheaper price. This will threaten to flatten the growth curve unless something is done to retaliate. In order to maintain a growth curve the organisation may have to lower prices to
Geo-demographic can be defined by combining the above two segments. This particularly helps organisations to understand how and where their customers live.
Behavioural segmentation takes into account the buyers relationship with the product. Factors such as benefits sought, usage rate, loyalty, attitudes and buyer readiness all come into behavioral segmentation.
Multivariable segmentation refers to using a number of different variables and types of segmentation to develop a rich profile of a target group of customers. Nintendo undertake this process to access any underlying target market.
Psychographic segmentation is also known as lifestyle segmentation. Psychographics go deeper than other variables and attempt to engage the customer on more of an emotional level. ‘The term lifestyle is used in its widest sense to cover not only demographic characteristics, but also attributes to life beliefs and aspirations’ (Brassington and Pettitt 2008, p.205) With this in mind the marketer can make calculated assumptions about a lifestyle group’s …show more content…
This is also the stage where profits begin to rise quickly, in many cases this can be due to repeat purchases, but in the case of the Nintendo Wii it is likely to be due to reputation and widespread promotion and awareness. Competitors will often try to combat an organisations product during its growth by releasing a similar product at a cheaper price. This will threaten to flatten the growth curve unless something is done to retaliate. In order to maintain a growth curve the organisation may have to lower prices to