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The operation level of Dell’s system is called the Platform management which consists of all configurations, monitoring and all diagnostics. That level being highly dependent on TPS, allows for more accurate and quicker accessibility to information help to deal with customers queries. Since a bigger emphasis is being laid on the sales and marketing function, the main TPS application systems for that department are Sales order information system (Sales Management), Market research (market research), and Pricing system (mainly for pricing, promotion and new products). The tactical level of management named the Group management is broken down into scheme and function. The different functions include provisioning, change management, job scheduling and event automation. The CRM application links the front office that is sales, marketing and customer service (operational level of management), to the back office that is account & finance, operations, transport & logistics and the HR functions (tactical level of management) with the company’s customer touch points which include the Internet, sales direct mail, e-mail, telemarketing operations, call centres, advertising. At that level, the lives of middle managers are made easier as the Customer Relationship Management (CRM) system interacts with KMS, MIS and DSS to extract, manipulate and retrieve data quickly for various
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Dell Corporation Ltd is part of the US giant Dell Inc and markets and distributes computer hardware products in the UK. It holds the second position behind HP (23%) with a market share of 21 %. Dell as a global computer hardware supplier and peripheral specialists focuses almost entirely on computer hardware/peripheral production and sales across many end-user sectors. Dell Inc develops and manufactures servers, networking systems, storage products, workstations and other peripherals along with computer software and services. Customers are diverse, from householders and students to large conglomerates and government departments. Dell is a leading provider to small- and medium-sized businesses internationally. The company sells its products and services to customers through sales representatives, telephone-based sales, retailers and directly online, as well as through various indirect sales channels. Dell products are sold through 40,000 commercial sales partners and in 30,000 consumer retailers globally. During its fiscal Year (FY) 2009, it accumulated revenue of $61.1bn and employed 78,900 employees. During 2008-2009, Dell reduced its global workforce by 9,000 people to cut costs following a drop in demand in 2009 with the largest decline in business markets. Most of the employees are mainly involved in sales, marketing and distribution
Dell Corporation Ltd is part of the US giant Dell Inc and markets and distributes computer hardware products in the UK. It holds the second position behind HP (23%) with a market share of 21 %. Dell as a global computer hardware supplier and peripheral specialists focuses almost entirely on computer hardware/peripheral production and sales across many end-user sectors. Dell Inc develops and manufactures servers, networking systems, storage products, workstations and other peripherals along with computer software and services. Customers are diverse, from householders and students to large conglomerates and government departments. Dell is a leading provider to small- and medium-sized businesses internationally. The company sells its products and services to customers through sales representatives, telephone-based sales, retailers and directly online, as well as through various indirect sales channels. Dell products are sold through 40,000 commercial sales partners and in 30,000 consumer retailers globally. During its fiscal Year (FY) 2009, it accumulated revenue of $61.1bn and employed 78,900 employees. During 2008-2009, Dell reduced its global workforce by 9,000 people to cut costs following a drop in demand in 2009 with the largest decline in business markets. Most of the employees are mainly involved in sales, marketing and distribution