Degree Of Technology Absorption : The Agro Business, The Adoption Of New And Improved Processes And Systems

1570 Words Oct 20th, 2015 null Page
Degree of technology absorption. For the agro-business, the adoption of new and improved processes and systems may also be reflected in its ability to absorb relevant technologies. With the goal of improving the quality and quantity of food items in the target market areas, the company is expected to improve on the way things have been done in the past. This would range from farming practices to packaging, distribution tracking, the integration of technology within firm-level communications and decision making systems for improved efficiency. In affirming this step, Capitanio, Coppola and Pascucci (2010) posited that the level of tacitness to which firms adopt technologies that allow them to respond to higher quality standards and novel ways of presenting traditional products with new and different functions represented a potent driver of innovation in the food industry. These important steps would however be meaningless without a successful marketing strategy. Marketing Innovation. Success in the agro-business is closely tied to its ability to develop creative and innovative patterns of consumer interactions as it strives to meet the latter’s needs. This could be assessed through market research efforts and marketing activities.
Market research intensity. In order to overcome the major disparities that exist between the different regions of the country, as well as the increased scarcity of food items in between seasons, the Research and Development (R&D) arm of the…

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