Innovation In Capitanio, Coppola And Pascucci

Degree of technology absorption. For the agro-business, the adoption of new and improved processes and systems may also be reflected in its ability to absorb relevant technologies. With the goal of improving the quality and quantity of food items in the target market areas, the company is expected to improve on the way things have been done in the past. This would range from farming practices to packaging, distribution tracking, the integration of technology within firm-level communications and decision making systems for improved efficiency. In affirming this step, Capitanio, Coppola and Pascucci (2010) posited that the level of tacitness to which firms adopt technologies that allow them to respond to higher quality standards and novel ways …show more content…
Also, while quality is a principal factor in product innovation, efficiency overlaps between product and process innovations. In the same light, information is also a key driver of process and marketing innovation. The propensity to innovate fuels overall organizational innovation. The various measures of innovation under the third column represent elements to be included in a Likert-type scaled survey for departmental managers and the general manager. This would enable respondents to indicate the degree or extent to which each item has been practiced or adopted. A horizontal read provides information about aspects of the innovation type and its frequency in the survey data, whereas reading the information vertically provides the number of innovation for the agro-business, which together with the frequency of the measures determine the value of the innovation index for the firm. Apart from the different levels of innovation, following are some specific practices that could foster and ensure a durable culture of