4) Evaluation …show more content…
Not only that, but coming up with the correct price structure to help these bottlers manage their companies is important as Coca-Cola has expanded into markets where bottlers are few. Consumer marketing is essential to create awareness and consumer preference for the Coca-Cola brand. Product and packaging research is done along with consumer surveys to develop a working strategy from consumer input that can then help Coca-Cola to develop its brand in current and emerging markets. The Coca-Cola Company and brand has been a well-involved part of our society for more than a century. Being around so long there are both strengths and weaknesses of the company. A major strength of Coca-Cola is that it has produced satisfying products for a long time. The brand is known to 90 percent of the world which contributes to a large amount of their sales and there is an opportunity for the rest of the world to become familiar with the