Compare And Contrast Marketing Mix Of Pepsico

963 Words 4 Pages
One of the fiercest battles between brands through the years is the battle between Coke and Pepsi. How effectively these brands market their products determine their market share. We learned in our lesson that a brands marketing strategy is comprised several components called a marketing mix. The marketing mix is composed of four areas; product, price, placement and promotion. Through many years of success and failure these brands are ripe with illustrations of marketing successes and failures. It is my desire to draw from these examples and describe each brands marketing mix. Coke is a very old brand it started by a pharmacist in the 1880’s as a single product at a single location.
Coke was dominate it has a massive budget for marketing
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The combination of marketing or 4P (product, place, promotion and price) is the combination of strategies and tactics used by the company to implement its marketing plan. In this sense, PepsiCo employs different strategies and tactics based on its range of products and brands. The differences between the markets also require changes in the approaches used in the marketing mix. However, despite these changes, the PepsiCo marketing mix has a number of general features that define the company's overall business approaches to implementing its marketing plan. PepsiCo continues to be effective and globally successful in this …show more content…
PepsiCo started as Pepsi-Cola Company, with all original products under the Pepsi brand. The following are some of the products PepsiCo produces:
Many of PepsiCo's current brands and products have been added to the product mix via acquisitions. For example, snack products were added after PepsiCo acquired Frito-Lay. Other products include cups and t-shirts, produced by other companies authorized by PepsiCo. This element of the marketing mix is linked to the generic strategy of PepsiCo and to the strategies of intensive growth, which highlight the international expansion.
Place / distribution in the PepsiCo marketing mix
PepsiCo uses a global network to distribute its products to consumers. The places of distribution and sale are considered in this element of the marketing mix. The PepsiCo distribution locations are as follows: Retail stores and wholesalers
Most PepsiCo products are available from retailers, such as supermarkets, grocery stores and convenience stores. However, customers can access PepsiCo-licensed products such as glasses and t-shirts through retailers and their websites. Based on this element of the marketing mix, the PepsiCo offices to distribute their products are mostly non-online retailers.
PepsiCo promotion (promotional

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