Customer Needs As Well As Motivating Employees Essay

1227 Words May 9th, 2016 null Page
Understanding customer needs as well as motivating employees is a challenge that has been facing business leaders in the competitive world of business (Johnson, 2013). The success of any business lies in providing excellent service to its customers. However, most of the leaders have a problem with understanding the complex as well as changing needs of the customers. Leaders may find themselves in the risk of having outdated policies that fail to meet the emerging needs of the customers. Such policies hinder attraction of the new customers and retaining the existing ones. Once the customers are dissatisfied with the service, they may opt to purchase services elsewhere. Leaders must update policies and motivate the employees to offer excellent service to meet customers’ needs (Wuffli, 2016). In this respect, it is necessary for the leaders to spend time with employees and inform them about the initiatives to take to ensure customers are satisfied. Satisfaction can be met through personal visits to the customers, communication through conventional channels, trade shows, and consumer research. The leaders have to be actively involved in all these activities and also perform other roles which are ever taxing (Kouzes & Posner, 2013).
The leaders are bestowed with a responsibility of ensuring there is continued business performance (Westcott, 2014). They ought to issue directions and come up with new ways of doing things for continued business growth. It is critical for a leader…

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