Customer Benefit Package Essay

994 Words Jan 11th, 2014 4 Pages
Customer Benefit Package – Walmart versus Luxury Clothier
Walmart is no one of the largest retail stores in North America. It is considered to be one of the most efficiently run retail business worldwide. To compare Walmart to luxury retailers has numerous contrasting factors both in goods and services provided. The most significant factor is the price when comparing Walmart to luxury retailers. Walmart is committed to saving its customers money so they can live a better life; this is why their products are reasonably priced goods whereas luxury retailers tend be highly priced. Walmart’s mission statement: “People, Saving Money, Living a Better Live”
To contrast the Customer Benefit Package of Walmart against a luxury clothier for
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These would be an advantage over Walmart, also, if living in my community, there is no Walmart, you would have to travel 45 minutes to the nearest store outlet. Luxury clothier provides their customer with assistance in referring or suggesting other products, and such accessories that go well with your purchase. In Walmart they have their house brand, “George” which provides the customer with reasonable priced products. They do carry other brands so there is more for the consumer to choose from, but nothing to compare to a luxury clothier. The difference here would be the preference of the customer, do you want a good fitting piece of clothing, and do you care about the brand name. A luxury clothier will have the variety of choices in clothing, and in accessories to go well with the clothing they sell. The staff is knowledgeable about the products they are selling are very able to assist the customer with their purchase. Walmart does not provide these kinds of services, there will be no suggestions on products or accessories, their staff are not trained to provide these types of services.
Service is a major factor in the contrast between Walmart and a luxury clothier. This is a major role in the decision making process of the customer. Am I satisfied with how the store staff assisted me? Did I have an intimate shopping experience? How long did I have to stand in line to pay for

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