Hamblin focuses on the use of ethos by supporting his claims with evidence from highly esteemed psychologists and psychology professors from Cornell. He uses case studies and quotes from Amit Kumar, a Cornell doctoral candidate, which give credibility to his writing. After quoting Kumar about a case study, he goes into explaining his interpretation of the research provided. For example, Hamblin states “research has also found that people tend to be more generous to others when they 've just thought about an experiential purchase as opposed to a material purchase” (Hamblin, 2014). He then provides a quote from Kumar and goes on to say “Instead of whetting your appetite by imagining various outcomes, Kumar put it, people sort of think, Just give it to me now” (Hamblin, 2014). By incorporating input from a credible source, Hamblin’s argument is being strengthened and his audience trusts what he is saying with the references to
Hamblin focuses on the use of ethos by supporting his claims with evidence from highly esteemed psychologists and psychology professors from Cornell. He uses case studies and quotes from Amit Kumar, a Cornell doctoral candidate, which give credibility to his writing. After quoting Kumar about a case study, he goes into explaining his interpretation of the research provided. For example, Hamblin states “research has also found that people tend to be more generous to others when they 've just thought about an experiential purchase as opposed to a material purchase” (Hamblin, 2014). He then provides a quote from Kumar and goes on to say “Instead of whetting your appetite by imagining various outcomes, Kumar put it, people sort of think, Just give it to me now” (Hamblin, 2014). By incorporating input from a credible source, Hamblin’s argument is being strengthened and his audience trusts what he is saying with the references to